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Monthly Archives: August 2019

Social Media – Where to Begin 

Yes, everyone is doing it! Social media is a beast and if you haven’t gotten on board yet, then you may not even know where to begin. What channels should you choose? How often should you post? How can you know if your campaign is successful? Let’s take a closer look at how to get started on a social media campaign. 

Determine Your Goals and How to Measure Them

Before you even login or download an app, start brainstorming with your team about what your goals are. Do you just want to increase brand awareness? Or perhaps you want to drive more traffic to your website? Maybe you want a way to connect with your target audience and supply them with deals and savings? Social media may be your way of generating leads. 

Once you set out your goals, you will be able to determine how those goals will be measured. Google Analytics can help as well as the individual page manager section to each social media platform like: Facebook, Twitter, Instagram, and LinkedIn. Those stats can tell you how many people are engaging in your social media posts as well as how many likes, shares, and retweets. 

Know the Pros and Cons of Each Platform

Get to know what the basics are for each type of social media and whether they attract your target audience. For example, Instagram tends to attract millennials and is visually based. Facebook, on the other hand, draws in an older crowd that are looking for content sharing. LinkedIn is more business connection-based. Twitter can be a mix but leaves out the longer content. Before you start setting up your profile or business page, make sure the platform you choose is the right one for your demographics and your service/product. Find out how much advertising costs and what the return is. 

 

Make Your Posts Worthwhile 

Viewers on social media have become quite savvy and are mostly against pages that advertise constantly, or sound like a robot. Be human in your posts and give the readers something worthwhile to read. Make it worthwhile by adding content that your followers will be interested in, or by running promotions/discounts for followers who mention a post. Do something to get your followers to engage with you by retweeting, sharing, or commenting on your posts. 

 

Measure Your Success

At regular intervals measure how your campaign is doing. How many more followers do you have? What is your engagement number like? Should you shift your content or offer more things that encourage followers? Your analytics page can help. 

Need help getting started on your social media campaigns? Check out our calendar of events. We often host workshops on social media and how to boost your business with an online campaign. 

 

Upping Your Communication Skills 

Do you make presentations to clients often or meet face-to-face with consumers? How effective do you feel your presentations are? Even if you have worked in your field for years, and know your service/product well, you may still need to sharpen your communication skills. Here are a few ways to can hone those skills while still sounding natural and genuine. 

Learn the Basics of Nonverbal Communication 

Some studies show that communication is only 7% verbal and 93% non-verbal. That means that what you are saying is such a small fraction of what your audience is getting from you. They are, however, paying close attention to your body language and vocal variety. That means that the majority of what you say is communicated not through words, but through physical cues. To garner full attention many body language experts suggest making eye contact as much as possible with your audience, having good posture, not slouching, making your voice larger than normal, not crossing your arms, and moving around the space if you are talking to a large group. 

 

Don’t Go Overboard on Visuals 

Sure, having a visual aid can help you stay on message and focus the audience’s attention. However, do not wholly rely on visual aids, like PowerPoint, to get your message across. There really is nothing worse than having a presenter read from the slides. Not only is that boring but it is degrading to the viewers. Instead integrate storytelling into your presentation. Your audience is more likely to remember the story than the slides. If you really want to hook the group, ask them to be a part of the discussion or to relay their own stories about the topic. Once they have made a personal connection, they will be dialed in to your presentation. 

Master Your Timing 

Understand the attention span and needs of your audience. Not all people who have come to a presentation have an hour to listen to you. Remember that Lincoln’s Gettysburg Address was 286 words, about two minutes long. Realize that timing is everything. If you can simplify your message, do so. Short and sweet can sometimes help an audience remember what you said. 

Check out our calendar of speakers every month, we often have workshops on improving your communication skills or honing presentations. 

 

Value of Video on Your Site 

How is the traffic on your website doing? Do you have visitors often? What’s your conversion rate? Looking for ways to draw more people to your site and get more traction with SEO? Maybe you should consider adding some video to your site. 

Video is quickly becoming a fantastic inbound marketing tool for websites. Viewers are consuming video content more than ever before and that trend isn’t slowing down anytime soon. In fact, 90% of consumers access the videos placed online. 

Making your site a top performer means keeping up with this video trend. Less written content and more video seems to be the way this trend is leaning. Although websites should never be lacking content, the video version is catching on. More and more companies are adding video with the intent of sharing their expertise, demonstrating a product or service, and telling a story. 

If you are wondering why you should add video to your site, here are a few reasons to motivate you. 

Videos are the Way Consumers Browse 

Face it, website browsers have an extremely short attention span. When given the option between watching a video about something and reading about it, the viewer will almost always choose the video. Take the stats from YouTube, the second largest search engine in the world. “More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year. According to Nielsen, “YouTube reaches more US adults ages 18-34 than any cable network.”

Video Helps Your SEO 

Using a video on your site means that visitors are on your site longer watching and learning. According to Vital online, one important factor on how well a page ranks in search results is how long a visitor stays on a page, the longer the visit, the more important Google thinks the webpage is.

Video Builds Relationships

As a viewer watches your “How To” or your testimonial online, they become connected to your business. In fact, businesses that use actual employees to do their videos and footage on your warehouses or offices help the public understand who you are as a brand. Those connections can create new customers and solidify the relationship with loyal ones. 

Video Helps Your Company Stand Out from the Competition

The truth is that not many companies have the marketing budget, time or energy to create custom videos for their viewers. Custom video is a great way to differentiate yourself from your competition.  

Video Helps Deliver Your Message 

Whether you are making a story video, how-to, or introducing a new product, your video will easily deliver your message with a personality attached. 

Keep an eye out for our workshops on making videos to driving traffic to your site.