Whether you are a first-time speaker or someone who does this regularly, presenting can be nerve-wracking and stress inducing. The old advice of “picture them in their underwear” does little to allay fears and nothing to improve your speaking skills. Instead, we offer a quick review of things to do before and during your next big presentation. Don’t worry, you’ve got this!
No matter what the topic of your presentation is, be prepared. Have your presentation deck organized, technology all set, and handouts ready to go. Know your content inside and out to the point that you don’t even need to look at your slides. Go deep into your research so if questions are asked you will have the answers.
That takes us to the next way that you should be prepared – know your audience. Take a serious look at who your audience is and why they are coming to your presentation. What are their needs and what do they hope to get out of it? Obviously, a presentation to a group of CEOs will be dramatically different than one to first-time clients.
There is nothing worse for an audience member than hearing a speaker drone on from the start to the end of a presentation without showing passion or a love for what they are discussing. For this reason, start your presentation off strong. We live in a world of immediate gratification and constant entertainment. Start your presentation off with a bang and get their attention from the very start. Start by connecting with the audience through a story, an engaging slide, or information that they may not have heard before.
Keep It Simple and Straightforward
Most people in the business world have limited time as it is, so stick to a core message. It may help to tell the audience what the three main things are that you want them to take away from your presentation. Tell them upfront what you plan on talking about and then get to it. Try not to take a detour and chat about irrelevant information.
Smile, make eye contact, and speak naturally. These are three things you can do to relate to the audience and be personable. This can build rapport and actually make you less nervous.
A Word About Slides
Many great orators use slides, while others just talk. If you are going to use slides to complement your presentation, Guy Kawasaki of Apple suggests that slideshows should:
- Contain no more than 10 slides;
- Last no more than 20 minutes; and
- Use a font size of no smaller than 30-point.
Giving a presentation doesn’t need to be unnerving. Following these simple steps can get you on the path to giving professional presentations. Need more information on being confident when presenting? Check out our seminar on “Presenting with Confidence” with Jim Ognibene on May 28 from 6-9pm.