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Monthly Archives: October 2017

Choosing the Right Business Exit Strategy

A business exit strategy is a business owner’s plan to sell their investment in their company in order to either make a profit or limit losses, depending on the level of success of the business. A good entrepreneur will have already conceived their particular exit strategy and defined it in their business plan. This is because an exit plan may play a significant role in choices regarding business development. Business owners may choose from the following exit strategies and more:

 

  • Initial Public Offerings (IPOs) – An IPO is when a private company’s stock is made available to the public for the first time. This particular exit strategy is geared more toward smaller companies because they’re more likely to not offer stock and because of how few IPOs are successfully executed in one year in the U.S.
  • Mergers and Acquisitions (M&A) – You may choose to sell to a buyer who wants to purchase the company for a specific reason, most often because they find that your company will make a good fit with their other existing business(es).
  • Management Buyout – This occurs when the current owner of a business decides to sell the company to his/her managers. This way, the managers are able to reap the rewards of owning a business, instead of just being employees. This is typical among larger corporations because of the exorbitant cost of purchasing a company.
  • Liquidation and close – This is a fairly simple exit strategy in which the owner decides to close up shop, so-to-speak, and sell everything to make a profit.

 

Whichever strategy you choose, it should be well thought-out and defined in your business plan. You should always consider how your exit strategy might affect your business decisions, and plan accordingly.

Top 5 Ways to Gauge Search Engine Results

Understanding the Google Search Results Page (SERP) is like trying to navigate the Atlantic Ocean without a map; there are so many new updates and algorithm changes you must stay on top of in order to surpass your competitors. Here are 5 tips on bettering your Search Engine Marketing:

  • Bounce Rate – Get an understanding of what it means to have a high and low bounce rate, and which one you should strive to attain. For example, single-page websites, like blogs, typically have a higher bounce rate than those with many pages within the site. If you’re looking to lower the bounce rate of your site, you should first look at your bounce rate from different angles. A healthy bounce rate for search ads is between 30-40%, and between 70-80% for display ads. Find out which one your website is and how you can attain those recommended bounce rates.

 

  • The Importance of SEO Page rank – To start, attaining a first-page ranking status is important because it makes your site more visible to people who search for your product or service. This usually means that your website will get more traffic than other sites with a lower ranking. The higher your website ranks in a search engine, like Google, the more traffic your website will receive, so you should aim to be #1 in Google search results. This, however, is easier said than done. Another key factor is how relevant your keywords are. Some keywords perform better than others, so take the time to carefully consider which keywords you want to use.

 

  • Is your Google My Business Listing Up-To-Date? – Google My Business is where you can create and manage your business listing(s) in the [Google] search engine. When users search for your business, a box will show up on the right side of the screen which displays the most relevant search result. The box features the name of the business, the location, telephone number(s), hours of operation, and even Google reviews from customers and clients who have had experience with that business. It is essential to keep this information up-to-date and accurate so that your business can be featured as the most relevant search result.

 

  • Audience & Traffic in your Target Market – The ability to reach your target market is essential to keeping up with the current marketing strategies. A good practice to ensure you’re appealing to the right audience is to do some research and understand who in the community can benefit from your product or service. It is wise to create appealing content, content that gets people interested in what you have to offer. Another modern idea is to include multimedia – graphics, visuals, and videos – with your content. Research has shown that users are able to retain more information with the help of visual aids.

 

  • Enhance User Experience (UX) – User experience will be a determining factor in your website’s bounce rate. If your website is too flashy or too complicated to use, users will be ultimately turned off, increasing your bounce rate. Your website should be intuitive enough so that visitors can navigate easily, yet have some personality, flair, and pizzazz so that people enjoy the time they spend on your website.

You should also strive to make your content mobile-friendly. This ties together the above-mentioned strategies to give your website a competitive edge in the fight to rank highest in search engine results.

Multicultural Marketing Strategies

With a constant influx of people from varying socioeconomic backgrounds residing in our communities, businesses should really begin the practice of marketing their products and services to these people for a variety of reasons. Multicultural marketing is an excellent strategy because you can communicate to your consumer base on their level, through their language, culture, traditions, religion, and many other factors. The benefits of connecting with your audience in this way is two-fold. First, you, as a business leader or owner, can expand your target audience to include people from many different walks of life. And second, the multicultural audience you attract will feel included and you can even give them a voice in the community as they make suggestions and recommendations on how your business can better serve the community or how to make a product better.

So, how can you market your business to reach these people? Maybe you should consider translating your website into another big language in the U.S., like Spanish. You should also take into consideration where in the U.S. your marketing ads reach and research the demographics of those areas. Is what you market, or rather the way you market it, offensive to other countries? For example, an issue of Sports Illustrated Magazine might feature a fit, young woman sporting a revealing bikini on the front cover. This standard of beauty, however ubiquitous and widely-accepted across the U.S. is not consistent throughout the entire world. So think of someway to redesign your ads to positively reach the maximum number of people. You should also keep in mind that ads which are successful here in the states may not work so well overseas. One of the most important things to remember is all the cultural differences that are actively present not only around the world, but also here in the U.S.

QuickBooks Online vs. Desktop Edition

Having trouble deciding between when to use QuickBooks Online and when to use Quickbooks Desktop? Did you even know that the two exist and that there are differences? Quickbooks Online is better for service-based businesses, whereas QuickBooks Desktop Edition is recommended for businesses that sell products. Desktop has more features, but Online is continuously adding new features. Desktop has been around since the ‘90s, and you have to download and install software and periodic updates. Although it is equipped with fewer features, the Online version of QuickBooks is a more contemporary version of the software; all you need is an Internet connection, no downloading and installing updates on software that takes up space on your hard drive.

As previously stated, the Online version is geared more toward businesses which provide a service and which do not incorporate inventory tracking.

The Online version has many advantages:

  • Your accountant and others may access your  Online account via a user I.D. and password you provide them.

 

  • Conduct transactions using a Mac, PC, or other mobile device.

 

  • Automatic Updates – Online automatically saves any changes you make, similar to the auto-save feature in Google Drive.

If yours is a product-based business, then Desktop may be a better choice for your business’ financial needs and responsibilities. The Desktop version offers the following features and many more:

  • Two Options for Tracking Inventory – Average Cost Method & FIFO (First In First Out), whereas the Online version only offers the FIFO Method.

 

  • Batch Invoicing – Send the same invoice to multiple clients for whom you performed the same service at the same price.

 

  • Industry-Specific Versions – For businesses that are one of the following: General Business, Contractor, Retail & Nonprofit, Professional Services, or Manufacturing & Wholesale, the Desktop version offers certain features depending on the category of business from the above-mentioned list.

 

Whatever the case, be sure to choose the right version of QuickBooks for your business.

Marketing Strategies Using Podcasts & Videos

In this day and age of ever-changing technology, incorporating podcasts and videos into your business marketing strategy is one of the best ways to expand your target audience.

The idea of podcasts has been around for over a decade now. What may have started out as a group of friends gathered in a room geeking out about their favorite sci-fi TV shows or movies to an unseen audience, has since morphed into the booming entertainment platform many of us use today. Over the years, both the sound quality and the quality of the content discussed have improved such that listeners regularly tune in to their favorite podcast series to get the latest scoop on what’s going on in the world. And what’s really good for businesses that attract new listeners to their podcast series is that if these new listeners enjoy the content you cover on one podcast, they will usually go back to the first podcast episode and binge from there. This helps you as a business build a long-standing fan base.

Similar to incorporating podcasts into your marketing strategy, videos are also a newer trend among smaller businesses looking to attract new viewers and reach their target audience. Now, while the concept of video is nothing new, using video as a marketing strategy is a fairly recent idea to promote your business and the products and/or services you offer. Video is a smart strategy, as many people tend to learn better with visual aids.

There are many benefits to incorporating videos and podcasts into your marketing strategy, including:

  • Boost your Brand Awareness – Taking the time to record a podcast or film a video about your specific products or services will attract consumers to your company. Research shows that many consumers are more inclined to buy a product when they see it in action, see how to use it or interact with it, rather than deciding whether or not to buy it based on still images and product reviews from other consumers.

 

  • Build your Online Presence – The use of podcasts and videos will facilitate in making a name for yourself and for your business on the Internet.

 

  • Show your Face and Personality – With videos, you can show consumers that you are a real person who cares about your company and the products/services provided.

 

  • Enhance Social Media Engagement – Uploading these podcasts and videos to your many social media accounts will garner more listeners and viewers, further expanding your audience.

Using podcasts and videos as your marketing strategy may very well be the way to go to expand and reach your target audience. Take advantage of the technology that exists, get your foot in the door early and let people know who you are and what you do.