Online Advertising: Tools, Techniques and Tips

In today’s connected world, you have to put yourself out there online so that customers can find you.  That gives real importance to online marketing and advertising, from Facebook and Google ads to news articles and Google SEO. How do you do this most effectively for your business? Find out in this workshop, where we’ll discuss the differences between paid and unpaid ads, how to choose the channel that will work for you, and how to coordinate different channels.

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Evan Saunders is Co-Founder and CEO of Attract China, a company that helps destinations attract Chinese tourists through online marketing solutions: www.AttractChina.com. Online marketing expert, Evan has run successful social media and online branding campaigns for leading hotels, restaurants, retailers, events, public relations firms, and destinations. His vast experience in building online presence and customer retention through creative content driven web development and social media campaigns, combined with his adept knowledge of travel, tourism, and Chinese culture, gives Evan a leading edge in creating buzz and awareness for destinations. His full profile can be seen at http://www.linkedin.com/in/evansaunders

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