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Enterprise Center at Salem State University

121 Loring Ave
Salem, MA 01970 United States
978-542-7528 http://enterprisectr.org

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April 2018

IS MOVING TO THE CLOUD FOR YOU?

April 24, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Cloud computing is the fastest growing deployment model for business applications globally. Initially an abstract concept in the mid-1990’s it now a $62B industry expected to grow to $162B by 2020. Yet it is still widely misunderstood. What is it? Where is it? How does it work? And how will I get there? These are all questions many business owners, executives, and line-of-business managers ask themselves and their business partners as the age of “Digital Transformation” moves into full swing.…

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UNDERSTANDING YOUR BUSINESS FINANCIALS

April 25, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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        Learn how much money your business must have to (a) launch itself, (b) sustain itself and (c) grow.  Define the difference between costs and income. Identify how much capital you really need.  Better understand ‘cashflow’ and how it impacts your operations.  A business must be able to project what it needs for income, to operate and break even, and then what it needs for cashflow to become profitable. Speaker: Paul Simms, Senior Vice President, First Ipswich…

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May 2018

Start-up Tuesdays: YOUR BUSINESS PLAN AND ITS PURPOSE

May 1, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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                      Learn an easy approach to developing a business plan to manage all aspects of your business, and discover how to use the plan to raise capital. | FREE Speaker: Bruce Share, COO, BestBanking.com and CEO, Best Business Advisors Sponsored by the MA Small Business Development Center

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WHAT IS DEEP WEB MARKETING?

May 3, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Social media alone is not enough. A web site is not enough. As businesses we need to weave social media and our web sites into a tapestry that presents useful information to our customers and crystal-clear insight for us. Deep Web Marketing is the art of providing relevant, useful content to your customers without selling or interrupting them. Instead of pitching your products or services, you are delivering information that makes your customers more informed before they buy – all…

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PRICING YOUR PRODUCTS AND SERVICES

May 8, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Learn about pricing concepts, the role of pricing in a company’s strategy and an easy four-step process to determine pricing based on costs, customer goals, trends and competition. | FREE Speaker: Barry Horwitz, Horwitz & Company LLC Sponsored by the MA Small Business Development Center

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What Do You Need for a Management Team to be Successful?

May 9, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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          This workshop focuses on the core competencies your business needs to succeed and the skills and knowledge that your current staff/team possess.   Identify the existing gaps and how to close those gaps, including outsourcing and how to find external consultants. Speaker: To Be Announced The Business Plan Program and Competition workshops are a series of monthly opportunities for business owners to learn key components of writing successful business plans.  This series is developed for people…

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HOW TO CREATE A MULTI-MILLION DOLLAR ONLINE BUSINESS

May 10, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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How do you create a sustainable business online? Learn how to get people to your website from someone who has turned his idea into one of the fastest growing consumer goods businesses in the country. | FREE Speaker: Nathan Rothstein, Co-founder and President of Project Repat Co-sponsored by the North Shore Alliance for Economic Development

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Managing Conflict

May 11, 2018 @ 9:00 am - 3:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
$250.00

MANAGING CONFLICT This course will assist you in understanding and implementing strategies that will help to manage conflict effectively. On successful completion of this course, students will be able to: develop skills to assess a conflict situation and monitor their reaction to the conflict; utilize effective communication techniques to manage conflict in a proactive manner, and resolve conflict through identifying its source, and determining and implementing the best solution. REGISTER NOW Instructor: James Hannon, The Training Associates Location: The Enterprise…

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UNDERSTANDING YOUR FINANCIAL REPORTS AND TAXES

May 15, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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This workshop will walk business owners through a basic set of financial reports and introduce the various types of taxes that business owners should be aware of. | FREE Susan Weeks, CPA, CVA, CGFM, Vesey & Weeks, PC Co-Sponsored by MA Small Business Development Center

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FROM JOB DESCRIPTIONS TO BEHAVIORAL INTERVIEWING

May 17, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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                  Job Descriptions are one of the single most important pieces of Human Resources documentation and serve as the building block for most employment decisions, including the recruiting process. A good job description will serve as the building block for an effective interview good interview techniques, including behavioral interviewing. Take the mystery out of your next hire by conducting insightful and informative interviews through learning to use the job description and how…

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GROWING YOUR BUSINESS THROUGH STATE CERTIFICATION

May 22, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Would your business benefit from State Certification or linking your business to public purchasers in search of goods and services? Come learn more about State Certification AND other State programs at this informative Workshop. The Operational Services Division’s (OSD) Supplier Diversity Office (SDO) certifies companies as Massachusetts Minority Business Enterprises (MBE), Women Business Enterprises (WBE), Veteran Business Enterprises (VBE), and Portuguese Business Enterprises (PBE). Business owners of companies with a principal place of business in Massachusetts must attend a free,…

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WHAT ARE YOUR COMPETITIIVE AND COMPARATIVE ADVANTAGES?

May 24, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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What is your competitive advantage?  What is your comparative advantage?  What problem are you trying to identify and for whom?  Learn the the answers to these questions which are critical to a business’s success.     Speaker: Doug Bates, Principal, Aderit Internet Marketing Consulting The Business Plan Program and Competition workshops are a series of monthly opportunities for business owners to learn key components of writing successful business plans.  This series is developed for people who are thinking of planning…

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June 2018

Start-up Tuesdays: MAXIMIZING CASH FLOW

June 5, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Why is cash flow so important? Understanding and managing cash flow is essential to position your company for success, and for access to debt and equity financing. | FREE Speaker: Bruce Share, COO, BestBanking.com and CEO, Best Business Advisors

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Communication Skills for Leaders

June 8, 2018 @ 9:00 am - 3:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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$250.00

COMMUNICATION SKILLS FOR LEADERS This program was designed to familiarize you with the art of communicating.  You will earn to understand the importance of interpersonal skills in becoming a leader, be able to convey believability by keeping verbal, vocal, and visual communications consistent, practice the nine behavioral skills of interpersonal communication, and change your habits to improve interpersonal effectiveness.  This program is valuable whether you are currently in a leadership role, or hope to be a leader in the future.…

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OPTIMIZING VIDEO ON SOCIAL MEDIA PLATFORMS

June 12, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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It is no secret that video and social media are a powerful combination.  The average person currently watches a minimum of one hour of video on social media every week. In order to be successful in reaching as many people as possible, you’ll want to ensure your video content is tailored to each social media platform. This workshop will discuss how to leverage and optimize video on a variety of social platforms to help maximize your views and market your…

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Bringing Your Capital Needs and Means into Alignment

June 13, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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        Learn how to think about investment capital, how to raise cash from angel investors and friends and family, and how to forecast and minimize your capital needs. Speaker: Doug Bates, Principal, Aderit Internet Marketing Consulting

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HOW TO HANDLE CRISIS COMMUNICATIONS IN A 24/7 WORLD

June 14, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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A crisis can be disruptive to your normal business operations and have a negative impact upon your company. Learn what to do before, during and after a crisis. | FREE Speaker: Susan Shelby, FSMPS, CPSM, President and CEO of Rhino Public Relations

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HOW TO GET MEDIA COVERAGE FOR YOUR BUSINESS

June 19, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Are you a small business owner or Entrepreneur with a great business constantly asking why more people don’t know about your amazing story, product, or services? Learn how to get your business on TV and other media from someone who makes their living as a writer, producer, anchor and reporter for such programs as Chronicle, WCVB Newscenter 5 and Cityline.  Leave with a better understanding of what media looks for and how decisions are made. FREE Speaker: Nneka Nwosu Faison, Producer and…

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THREE MAGIC WORDS TO BUILD YOUR BRAND

June 21, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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BE, DO, SAY, learn how these three words can help you build an "industrial" strength brand from the get-go that is capable of growing, evolving and creating value for your company as it grows. Explore a holistic perspective of your brand that extends beyond look and feel and through your core customer and employee experiences and, most importantly, ensure you've got the right measurements in place to track your brand ROI. | FREE Speaker: Ross Dobson, Founder and President, Sir Isaac

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Time Management Morning Session

June 29, 2018 @ 9:00 am - 4:00 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
$100.00

TIME MANAGEMENT Friday, June 29, 2018 Morning Session: 9:00 am - 12:00 pm The Enterprise Center at Salem State University Time is a form of currency, and TIME IS MONEY!  In this half-day session (am or pm session) you will acquire day-to-day time-management tools that will help you more effectively use your time so you can direct your energy towards fulfilling your short and long-term professional and personal goals.  By identifying improved time management and organizational skills, you, too, can…

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Time Management Afternoon Session

June 29, 2018 @ 9:00 am - 4:00 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
$100.00

TIME MANAGEMENT AFTERNOON SESSION Friday, June 29, 2018 Morning Session: 9:00 am - 12:00 pm The Enterprise Center at Salem State University Time is a form of currency, and TIME IS MONEY!  In this half-day session (am or pm session) you will acquire day-to-day time-management tools that will help you more effectively use your time so you can direct your energy towards fulfilling your short and long-term professional and personal goals.  By identifying improved time management and organizational skills, you,…

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