Become a Member

Loading Events

← Back to Events

Enterprise Center at Salem State University

121 Loring Ave
Salem, MA 01970 United States
978-542-7528 http://enterprisectr.org

Upcoming Events

Events List Navigation

March 2017
$250.00

Managing Conflict (Full Day)

March 24 @ 10:00 am - 4:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

MANAGING CONFLICT This course will assist you in understanding and implementing strategies that will help to manage conflict effectively. On successful completion of this course, students will be able to: develop skills to assess a conflict situation and monitor their reaction to the conflict; utilize effective communication techniques to manage conflict in a proactive manner, and resolve conflict through identifying its source, and determining and implementing the best solution. Instructor: James Hannon, The Training Associates Location: The Enterprise Center at…

Find out more »

Know Your Numbers Series: UNDERSTANDING SOCIAL MEDIA ANALYTICS

March 28 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map
Google Analytics

Understanding your social media analytics is essential for businesses today, but it isn’t easy when no two platforms are measured in the same way. Plus there’s a difference between knowing what metrics mean and knowing which metrics are meaningful. Learn how to analyze the major social platforms and grade the success of your campaign. You’ll also pick up some great social marketing hacks and tools you absolutely can't work without. | FREE Register Here Speaker, Justin Miller, Principal, JustinMiller.co Co-sponsored by…

Find out more »

Social Media Series: TWEET FOR SUCCESS

March 30 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

What’s a hashtag?  What should you tweet…and when?  With 302 million active users, Twitter is a marketing powerhouse.  Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry. | FREE  Register Here Speaker: Julia Campbell, Principal, J Campbell Social Marketing Co-sponsored by MA Small Business Development Center

Find out more »
April 2017

Start-Up Tuesdays: THE INS AND OUTS OF WORKING AS A FREELANCER

April 4 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

Is freelancing for you?  The workshop will help you answer this question and provide insights into how to get started, from defining your goals and market niche to pricing, building a portfolio website and learning to pitch yourself. | FREE Register Here Speaker: Keith Lane, Founder and Creative Director, Arnold Worldwide Co-sponsored by MA Small Business Development Center

Find out more »

Local Food Series: FOOD BUSINESSES AND SHARED KITCHENS

April 5 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

Starting a food business?  Or are you a foodpreneur ready for the next step?  Join us to hear all about a local shared kitchens and the questions you should ask to decide if this is a good move for you.   When is it time to consider a shared kitchen? What are the pros & cons? How do you become a part of a shared kitchen? When is it time to move on to the next phase of your business?…

Find out more »

PR ON A SHOESTRING

April 6 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

Build a strong personal and professional brand with consistent messaging to maximize visibility and likability on all social media platforms. Learn free and low-cost publicity strategies to break through the clutter so you can sell more products and services. Come away with immediate action steps to promote your brand and have the confidence to implement those strategies…with or without a team to support you. Register Here Speaker: Robin Samora, robinsamora.com Co-sponsored by MA Small Business Development Center

Find out more »

Small Business Clinics

April 11 @ 9:00 am - 1:00 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

Special Opportunity – Meet with State Officials to Discuss How to Grow Your Business Here is your opportunity to meet one-on-one with a select group of state leaders and discuss your specific business needs and the state-provided resources that may be available to meet those needs. Meetings take place at the Enterprise Center.   April 11, 2017 - Appointments between 9:00 AM – 1:00 PM Maria Nigro Di Stefano, Northeast Regional Director, Massachusetts Office of Business Development Overview of Commonwealth’s Economic Development…

Find out more »

EMAIL MARKETING THAT WORKS

April 12 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map
Email

Ignored….or engaged? Is your email marketing working—or NOT working—to capture the attention and interest of your audience?  What you say, and the way you say it (tone, date & time, frequency) determines how you will attract, engage and be “share worthy” to your audiences. In the first part of this seminar, you will learn timesaving tips, techniques and apps that will help you and your content succeed in the online world. In the second part of this presentation, we’ll take…

Find out more »

BUILDING RELATIONSHIPS THAT BOOST SALES

April 13 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

People do business with those they know, like, and trust. They willingly engage when they feel a sense of ease and comfort with the other person, when they think "we’re alike.”   This presentation teaches entrepreneurs and sales professionals how to build rapport quickly and authentically, so they can develop effective relationships with all four decision-making styles. The key to acquiring and retaining customers is the ability to identify and match your prospect’s buying style.   You’ll leave this workshop…

Find out more »

MAKING SOCIAL MEDIA WORK FOR YOUR BUSINESS

April 25 @ 8:30 am - 10:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map
http://enterprisectr.org/event/writing-for-the-web-and-social-media/

Social media can be an effective tool to reach your customers and grow your business… if it’s used well. In this hands-on workshop, we’ll cover fundamentals of social media and how your business can take advantage of it. Discover how social media can be integrated into your communication plans. Find out the common pitfalls that prevent progress. Learn how to develop an effective strategy that you can start implementing immediately. Register Here Speaker: Jennifer Powell, Owner, Excellent Writers Group Co-sponsored…

Find out more »

WHAT IS EQUITY-BASED CROWDFUNDING? IS IT RIGHT FOR YOU?

April 26 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

Equity based crowdfunding is a new source of funding for your startup or project. We are all familiar with projects and startups raising capital via rewards-based crowdfunding sites like KickStarter and Indigogo. On sites like these, in return for their financial support, contributors might receive a discount on a future product, or maybe a “virtual high-five”.  What if those contributors could become actual investors?   As investors, they have a real reason to promote the business actively. According to wefunder.com,…

Find out more »
$250.00

Organizational Communication Skills for Leaders

April 28 @ 10:00 am - 4:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

ORGANIZATIONAL COMMUNICATION SKILLS FOR LEADERS This program was designed to familiarize you with the art of communicating.  You will earn to understand the importance of interpersonal skills in becoming a leader, be able to convey believability by keeping verbal, vocal, and visual communications consistent, practice the nine behavioral skills of interpersonal communication, and change your habits to improve interpersonal effectiveness.  This program is valuable whether you are currently in a leadership role, or hope to be a leader in the…

Find out more »
May 2017

Start Up Tuesdays KEY ELEMENTS OF A BUSINESS PLAN

May 2 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

Every business needs a business plan. Start-ups must define the business, how it will operate, and how it is funded. Existing businesses need a plan to manage efficiently, grow and realize goals. This workshop focuses on how to get started on your business plan. | FREE  Register Here Speaker:  Barry Horwitz, President, Horwitz & Company Co-sponsored by MA Small Business Development Center and the North Shore Alliance for Economic Development by MA Small Business Development Center

Find out more »

Know Your Numbers: CASH FLOW YOUR WAY TO BREAK EVEN

May 4 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

Why do bankers say "cash flow is king"? How is cash flow different from profit? This workshop, and its simple but realistic class exercise, will help you understand cash flow, assess when you will need capital, and position your business for financing Register Here Speaker: Bruce Share, Managing Director and Cash Flow Solutionist™ Share Business Growth Strategies LLC Sponsored by MA Small Business Development Center

Find out more »
$750.00

Business Management Skills Certificate Program (4 Sessions)

May 5 @ 10:00 am - 4:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

NEW Session begins May 5, 2017 Salem State University Certificate Program Business Management Skills Fridays, May 5,  May 19, June 2 , and June 16, 2017 This certificate program consists of four modules that will give you the concepts and principles you need to hone your business knowledge and help you implement effective practices in the business world.  This program will provide valuable skills to transition employees into new management positions, and help them build a foundation for success. Managers…

Find out more »

Local Food Series: BUILD YOUR FOOD BRAND THROUGH SOCIAL MEDIA

May 9 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

Many small and growing food and beverage companies use social media effectively. Find out how social media can build your brand and provide customer insights, plus learn tactical strategies to grow your business and build a community of loyal fans online. | FREE Register Here Speaker:  Danielle Perretty, Founder, Beacon Blend Co-sponsored by MA Small Business Development Center and the North Shore Alliance for Economic Development

Find out more »

HOW TO CONDUCT PERFORMANCE EVALUATIONS

May 11 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

In this workshop, we will discuss the different aspects of effective performance evaluations, beginning with why appraisals are important. Because so much of performance management is tied to giving effective feedback, we’ll give special emphasis to that. Register Here Completing the form The meeting Giving feedback Common pitfalls Legal implications Documenting performance Progressive discipline     Speaker: Nancy Saperstone, Senior HR Business Partner, Insight Performance Co-sponsored by MA Small Business Development Center

Find out more »
$350.00

Human Resources Bootcamp

May 11 @ 10:00 am - 4:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

This is a great introduction to the fundamentals of employment law and the different areas of law that human resource professionals must understand for their day-to-day practices. Best practices and key written policies will also be reviewed. All attendees will receive additional information and resources. Refreshments, lunch and all materials are included in the cost of the course. NOTE: A parking permit will be emailed to all registered/paid participant shortly before the class date. REFUND POLICY: 100% refund before the…

Find out more »

HOW TO DEVELOP AN EFFECTIVE SEO ACTION PLAN

May 16 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

What used to work in SEO just a few years ago won’t work today. Learn how to make this year your most profitable ever by getting consistent leads from SEO and positioning your firm as thought leaders.   In this workshop you will learn: The step-by-step actions you should take in the next 12 months to substantially increase your revenues. Powerful strategies based on the 10,000 keyword study from Searchmetrics, including the latest Google ranking factors, like content, social signals, technical factors,…

Find out more »

CEO EXCLUSIVE BREAKFAST

May 17 @ 7:30 am - 9:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

CEOs AS CHANGE AGENTS:  HOW TO SET UP YOUR TEAM FOR SUCCESS Join us for an exciting executive forum featuring Mark Casady, Chairman of the Board & CEO LPL Financial, l will discuss the role of executive leaders in creating an accepting workplace culture, retaining talent through investment in human capital and closing the gender gap for women in business. Casady will share his personal experiences transforming LPL Financials’ environment to one of listening, transparency and visibility between employee and…

Find out more »

WHAT YOU NEED TO KNOW ABOUT EMPLOYEE DOCUMENTATION

May 18 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

  Employers have both a legal and an ethical responsibility to keep accurate records and documentation of their employees. Hear from an employment and business attorney what’s required from the day someone is hired to the day they leave your employment, including personnel files, employee handbooks, medical records, evaluations and disciplinary issues. Register Here Maureen Pomeroy, Principal, Pomeroy Law Co-sponsored by MA Small Business Development Center

Find out more »
$250.00

Managing Conflict (Full Day) Copy

May 19 @ 10:00 am - 4:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

MANAGING CONFLICT This course will assist you in understanding and implementing strategies that will help to manage conflict effectively. On successful completion of this course, students will be able to: develop skills to assess a conflict situation and monitor their reaction to the conflict; utilize effective communication techniques to manage conflict in a proactive manner, and resolve conflict through identifying its source, and determining and implementing the best solution. Instructor: James Hannon, The Training Associates Location: The Enterprise Center at…

Find out more »

TELL YOUR STORY AND GROW YOUR BUSINESS

May 23 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

Whether you’re an emerging solopreneur or an established business owner going through a reinvention, telling your story is essential if high growth, impact and revenue are on your radar. Stories are a great way to connect with and engage people,  but sometimes bringing the right story to the surface in the right way and at the right time can be a challenge. It can be downright scary as well. Chances are you're just a story away from your next client,…

Find out more »
June 2017

THE IMPORTANCE OF EMPLOYEE HANDBOOKS

June 1 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

The employee manual is one of the foundation documents for managing employees and protecting the organization. Usually seen as a daunting task, it is actually a great management exercise to prioritize important policy decisions and decide where your organization draws the proverbial line in the sand. During this seminar we’ll review: Types of policies typically included in an employee manual; How options and policy decisions impact employee management; Using the manual to manage performance; HR documents needed to support the policies;…

Find out more »
$250.00

Organizational Communication Skills for Leaders

June 2 @ 10:00 am - 4:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

ORGANIZATIONAL COMMUNICATION SKILLS FOR LEADERS This program was designed to familiarize you with the art of communicating.  You will earn to understand the importance of interpersonal skills in becoming a leader, be able to convey believability by keeping verbal, vocal, and visual communications consistent, practice the nine behavioral skills of interpersonal communication, and change your habits to improve interpersonal effectiveness.  This program is valuable whether you are currently in a leadership role, or hope to be a leader in the…

Find out more »

PINTEREST FOR BUSINESS

June 8 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

Is there a visual aspect to your business? A product, service or solution you want to show off?  If so, Pinterest is an important social media platform for you. This workshop will explain the features of Pinterest, tips on what content works, and how it can benefit your business. | FREE Register Here Speaker: Cary Bowman, Social Media Manager, For Marketing Matters Co-sponsored by MA Small Business Development Center

Find out more »
$250.00

Leading and Developing Millennials in the New World of Work

June 9 @ 8:00 am - 4:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

Today's work environment is unlike any we have seen - technology driven, flexible, fast-paced. Millennial employees think and act differently from older workers as well.  learn the managerial skills you need to lead and motivate employees ages 18-38, from hiring and setting expectations to retaining them for more than a year to two. REGISTER NOW NOTE: A parking permit will be emailed to all registered/paid participant shortly before the class date. REFUND POLICY: 100% refund before the first class meeting.…

Find out more »

WHAT IS INBOUND MARKETING AND WHY IT WORKS

June 13 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map
Brading a Business

The old sales and marketing playbook is changing. 86 percent of TV ads are skipped; 92 percent of people unsubscribe from email; 44 percent of direct mail is never opened; and 200 million people are on Do Not Call lists.   There is a powerful way to attract customers: provide them with something they will love through inbound marketing. Inbound marketing is a data driven approach to marketing that attracts people to your website and brand, then  converts them into…

Find out more »
$100.00

Time Management (Half-Day, Choose Morning or Afternoon Session)

June 16 @ 9:00 am - 4:00 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

TIME MANAGEMENT (HALF-DAY, CHOOSE AM OR PM SESSION) Time is a form of currency, and TIME IS MONEY!  In this half-day session (am or pm session) you will acquire day-to-day time-management tools that will help you more effectively use your time so you can direct your energy towards fulfilling your short and long-term professional and personal goals.  By identifying improved time management and organizational skills, you, too, can use your time and energy effectively, focusing your efforts on the activities…

Find out more »

PRESENTATION TECHNIQUES THE PROS USE

June 20 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

Good presentation skills are critical for influencing, selling, and connecting with others. This workshop can help you present like a pro by providing techniques to build confidence, engage audiences, and make your presentation or sales pitch more compelling. Register Here Speaker:  Stacey Shipman, Principal, Shipman Communication

Find out more »

Know your numbers NINE CUSTOMER & MARKETING ANALYTICS YOU MUST KNOW

June 21 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

If you have your own business, you’re automatically in sales and marketing. That means watching and understanding the importance of analytics surrounding your customers (market size, market trends, competition) and optimizing your marketing efforts, such as your website, social media presence and advertising effectiveness. Register Here Speaker: Gordon Plutsky, Director, Applied Intelligence, IDG Global Strategic Marketing Services Co-sponsored by MA Small Business Development Center

Find out more »

YOUR FOOD BUSINESS: CHOOSING THE RIGHT LEGAL STRUCTURE

June 22 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

The kind of legal structure you choose for your business will affect decisions related to personnel, enterprises, markets, and more. Determine what’s best for you by learning about best practices, filing obligations, and the pros and cons of different legal structures. Speaker:  Legal Food Hub Register Here

Find out more »

THE PERILS AND PROFITS OF REBRANDING

June 27 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

Successful companies are continuously working to improve their brand by adapting to shifting consumer tastes and delivering effective messages through restyled logos, updated color palettes and refined messaging. What determines when it is time for a makeover?  What should be changed? What should stay the same? As a group, this workshop will explore the opportunities and dangers of rebranding using real life examples. Register Here Speaker: Cara Hutchins, Owner, Creative Ink

Find out more »

CREATING YOUR (NEXT) STRATEGIC PLAN

June 29 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
+ Google Map

  Whether you’re just getting started or have been in business for years, summer presents a good time to step back, reflect on where you are and where you want to go. Join us to review what goes into a good strategic assessment.             Register Here Developing or refining you vision and mission statement Goal setting What is your company culture? What is your target customer profile   SWOT Analysis Strengths: What do you do well?…

Find out more »
+ Export Events