Tweeting Rules for Business
SinceJack Dorsey founded Twitter in 2006, there have been some pretty basic rules for use. For example, 140 characters was the limit of each tweet until late last year when images no longer counted towards that number. Twitter also introduced the rules of using the @ sign and hashtag symbol(#). But with the creation of Twitter also came some unwritten rules of etiquette. These rules become more important when you are a business leader and are trying to put forth a positive image for your company or brand. Here are a few that you should consider every time you tweet.
Behave as you would offline. How you conduct yourself in public before social media has a direct impact on how potential and current customers view your business. Be sure everything you tweet is in alignment with your business beliefs and company policy.
Use your business logo. Your profile image should be your logo if you are specifically tweeting about company news. Branding your logo on social media becomes important when you want viewers to recognize your colors and images.
- Use signs and symbols properly such as the @ and # characters. Using excessive hashtags will only annoy your followers and muddy your message. Use them as you would a search term.
- Use authentic and useful content. Mix links to your company website or blog posts with other compelling content — such as photos, your spin on industry news, or inspirational fodder — that puts a human touch on your brand.
- If you retweet, give credit for that tweet. Do not claim you came up with something clever when you really didn’t. This could backfire on your brand.
- Follow people who follow you. Building followers of your brand is the ultimate goal, so join in the follow parade!
- Promote your brand and business but do it in a way that gives the viewers something such as a link to an article, blog, photos or something more than just the hard sell.
With over 307 million monthly active users, Twitter is one of the most influential social platforms that every organization and individual wants to use to their advantage. When used correctly, Twitter can, perhaps, prove to be the best tool for reaching out to your target audience.