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Successful Fundamentals of Online Marketing

Sorting out the bombardment of information about online marketing can be overwhelming at best.  “Use social media, email newsletters, SEO, promote the website” and the list goes on and on.  So, if you have become overwhelmed by the influx of online strategies, how do you figure out what is most important?  The answer may be as simple as getting back to the fundamentals.  Let’s examine what some of the tech and marketing experts are saying about the fundamentals to a successful online marketing strategy.

 

  1. Set Goals – It may sound obvious but redefine your goals if you feel like they are not gaining traction in your latest marketing campaign.  What exactly is it that you want to accomplish with this online campaign?  Do you want to promote a new product or service?  Gather names for emails?  Spread the word about your website?  Increase conversion rate?  No matter what it is make your goals simple and measurable.
  2. Get social – With so many social media platforms being used by a majority of the public, it is hard to determine which one will work for your business.  Sites like Twitter, Instagram, Pinterest, Google+, and Facebook all allow consumers to share valuable content with others in their network. Do some analysis before you head into a social media marketing campaign.  Who is your primary and secondary market?  What demographics do you need to expand into?  Use that information to decide on which platform may best reach your audience. Social media is also quickly becoming the primary way content is shared.
  3. SEO – Don’t forget about the fundamentals of search engine optimization.  Advertising, link building, keywords, blogging, and adding content can only help your SEO with the big search engines. With most consumers clicking on one of the first links that appear on a Google search, it is more important than ever to get your company on that first page.
  4. Keywords – WE can’t say enough about making sure that you are using the most effective keywords for your business. There are many keyword analyzers to help you determine the best keywords to use. Once you have a good hold on the best keywords for your industry, integrate them into newly written website content.
  5. Analytics – Use the analytics programs to take the guesswork out of a website’s effectiveness. Analytics can give your company concrete evidence if a page or promotion is working.
  6. Know the competition– As we have discussed in past blogs, it is always smart to find out what your competition is up to. Studying your competition can help you understand  what they are doing well and where their weaknesses are.

 

About Mike Sperling

Mike is the Founder and Director of Sperling Interactive. Mike’s keen eye for photography, extensive technology skills and innovative marketing ideas make Mike a leader in the website design and management field. He is proficient in html, css, php, javascript, MySQL and the Adobe Design Suite. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications. Known as the “media guru”, Mike gathered years of experience before making the leap to start his own business. He graduated from Rochester Institute of Technology with a BFA in Photojournalism and a minor in Mass Communications. When Mike is not meeting with clients or designing new websites he enjoys spending time with his wife, Jodi, daughter Zoey, and son Camden. Mike enjoys hiking, geocaching, traveling, movies, the Baltimore Orioles & Ravens.