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Social Media Analytics

So you own a small or medium sized business and you understand the importance of being a presence on social media. In fact, you have created business pages on the top social media platforms like Facebook, Twitter, Instagram, and LinkedIn. Maybe you even have joined industry specific platforms like Houzz or Doximity. But how do you know exactly how well your pages are doing? What you really need to do is study the analytics of your pages and see if they are making an impact. Evaluating social media analytic data will tell you whether your pages are performing well or falling flat.

Analytics will help your company focus on what your goals are in regard to being on social media. For example, is your goal to increase “likes” or “tweets”? Is the goal to convert viewers? Is the goal to increase brand awareness?  Analytics can help you fine tune those goals and help you keep track of your performance. In addition analytics will help your company keep track of key performance indicators (KPIs). These can be broken down into: likes and shares your posts receive, replies and comments and (most importantly) clicks your links and content.

If you are a novice to social media analytics you will want to start with some research into what the numbers mean and how to translate those numbers into actions. Google Analytics is one of the most popular analytics tools out there. It can report most anything about your website and traffic, including all the necessary social referrals you’re interested in. One feature of Google Analytics is the ability to create custom dashboards of just the metrics that matter to you. In addition to Google, Buffer (a social media management tool) and True Social Metrics (a dashboard of analytics) can help you examine whether your efforts on social media or working or whether you need to go in another direction.

About Mike Sperling

Mike Sperling Bio Mike is the Founder and Director of Sperling Interactive. Mike’s keen eye for photography, extensive technology skills and innovative marketing ideas make Mike a leader in the website design and management field. He is proficient in html, css, php, javascript, MySQL and the Adobe Design Suite. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications. Known as the “media guru”, Mike gathered years of experience before making the leap to start his own business. He graduated from Rochester Institute of Technology with a BFA in Photojournalism and a minor in Mass Communications. When Mike is not meeting with clients or designing new websites he enjoys spending time with his wife, Jodi, daughter Zoey, and son Camden. Mike enjoys hiking, geocaching, traveling, movies, the Baltimore Orioles & Ravens.