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Enterprise Center at Salem State University

Upcoming Events

May 2017

Start Up Tuesdays KEY ELEMENTS OF A BUSINESS PLAN

May 2 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Every business needs a business plan. Start-ups must define the business, how it will operate, and how it is funded. Existing businesses need a plan to manage efficiently, grow and realize goals. This workshop focuses on how to get started on your business plan. | FREE  Register Here Speaker:  Barry Horwitz, President, Horwitz & Company Co-sponsored by MA Small Business Development Center and the North Shore Alliance for Economic Development by MA Small Business Development Center

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Know Your Numbers: CASH FLOW YOUR WAY TO BREAK EVEN

May 4 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Why do bankers say "cash flow is king"? How is cash flow different from profit? This workshop, and its simple but realistic class exercise, will help you understand cash flow, assess when you will need capital, and position your business for financing Register Here Speaker: Bruce Share, Managing Director and Cash Flow Solutionist™ Share Business Growth Strategies LLC Sponsored by MA Small Business Development Center

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**POSTPONED** Local Food Series: BUILD YOUR FOOD BRAND THROUGH SOCIAL MEDIA

May 9 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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**POSTPONED** Many small and growing food and beverage companies use social media effectively. Find out how social media can build your brand and provide customer insights, plus learn tactical strategies to grow your business and build a community of loyal fans online. | FREE Register Here Speaker:  Danielle Perretty, Founder, Beacon Blend Co-sponsored by MA Small Business Development Center and the North Shore Alliance for Economic Development

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HOW TO CONDUCT PERFORMANCE EVALUATIONS

May 11 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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In this workshop, we will discuss the different aspects of effective performance evaluations, beginning with why appraisals are important. Because so much of performance management is tied to giving effective feedback, we’ll give special emphasis to that. Register Here Completing the form The meeting Giving feedback Common pitfalls Legal implications Documenting performance Progressive discipline     Speaker: Nancy Saperstone, Senior HR Business Partner, Insight Performance Co-sponsored by MA Small Business Development Center

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HOW TO DEVELOP AN EFFECTIVE SEO ACTION PLAN

May 16 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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What used to work in SEO just a few years ago won’t work today. Learn how to make this year your most profitable ever by getting consistent leads from SEO and positioning your firm as thought leaders.   In this workshop you will learn: The step-by-step actions you should take in the next 12 months to substantially increase your revenues. Powerful strategies based on the 10,000 keyword study from Searchmetrics, including the latest Google ranking factors, like content, social signals, technical factors,…

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WHAT YOU NEED TO KNOW ABOUT EMPLOYEE DOCUMENTATION

May 18 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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  Employers have both a legal and an ethical responsibility to keep accurate records and documentation of their employees. Hear from an employment and business attorney what’s required from the day someone is hired to the day they leave your employment, including personnel files, employee handbooks, medical records, evaluations and disciplinary issues. Register Here Maureen Pomeroy, Principal, Pomeroy Law Co-sponsored by MA Small Business Development Center

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TELL YOUR STORY AND GROW YOUR BUSINESS

May 23 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Whether you’re an emerging solopreneur or an established business owner going through a reinvention, telling your story is essential if high growth, impact and revenue are on your radar. Stories are a great way to connect with and engage people,  but sometimes bringing the right story to the surface in the right way and at the right time can be a challenge. It can be downright scary as well. Chances are you're just a story away from your next client,…

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**POSTPONED** CEO EXCLUSIVE BREAKFAST

May 24 @ 7:30 am - 9:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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**POSTPONED** CEOs AS CHANGE AGENTS:  HOW TO SET UP YOUR TEAM FOR SUCCESS Join us for an exciting executive forum featuring Mark Casady, Chairman of the Board & CEO LPL Financial, l will discuss the role of executive leaders in creating an accepting workplace culture, retaining talent through investment in human capital and closing the gender gap for women in business. Casady will share his personal experiences transforming LPL Financials’ environment to one of listening, transparency and visibility between employee…

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MAKING SOCIAL MEDIA WORK FOR YOUR BUSINESS

May 31 @ 8:30 am - 10:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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http://enterprisectr.org/event/writing-for-the-web-and-social-media/

Due To Popular Demand, We Are Repeating This Topic – We Want To Make Sure People Know This Is A Repeat, NOT New Content. Social media can be an effective tool to reach your customers and grow your business… if it’s used well. In this hands-on workshop, we’ll cover fundamentals of social media and how your business can take advantage of it. Discover how social media can be integrated into your communication plans. Find out the common pitfalls that prevent progress.…

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June 2017

THE IMPORTANCE OF EMPLOYEE HANDBOOKS

June 1 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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The employee manual is one of the foundation documents for managing employees and protecting the organization. Usually seen as a daunting task, it is actually a great management exercise to prioritize important policy decisions and decide where your organization draws the proverbial line in the sand. During this seminar we’ll review: Types of policies typically included in an employee manual; How options and policy decisions impact employee management; Using the manual to manage performance; HR documents needed to support the policies;…

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$25

Million Dollar Women: Breakfast & Brainstorming With Bonnie Henry

June 7 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Don’t miss this opportunity to meet informally and in a small group with Million Dollar Business Woman Bonnie Henry. Bonnie has started, grown, and sold multiple businesses… and consulted with many more. Come share ideas and be inspired. Limited to 25 attendees. | $25 Register Here Speaker: Bonnie Henry, (most recently) Founder and CEO, GF Solutions, LLC Co-sponsored by the North Shore Alliance for Economic Development

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PINTEREST FOR BUSINESS

June 8 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Is there a visual aspect to your business? A product, service or solution you want to show off?  If so, Pinterest is an important social media platform for you. This workshop will explain the features of Pinterest, tips on what content works, and how it can benefit your business. | FREE Register Here Speaker: Cary Bowman, Social Media Manager, For Marketing Matters Co-sponsored by MA Small Business Development Center

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WHAT IS INBOUND MARKETING AND WHY IT WORKS

June 13 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Brading a Business

The old sales and marketing playbook is changing. 86 percent of TV ads are skipped; 92 percent of people unsubscribe from email; 44 percent of direct mail is never opened; and 200 million people are on Do Not Call lists.   There is a powerful way to attract customers: provide them with something they will love through inbound marketing. Inbound marketing is a data driven approach to marketing that attracts people to your website and brand, then  converts them into…

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Know your numbers NINE CUSTOMER & MARKETING ANALYTICS YOU MUST KNOW

June 21 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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If you have your own business, you’re automatically in sales and marketing. That means watching and understanding the importance of analytics surrounding your customers (market size, market trends, competition) and optimizing your marketing efforts, such as your website, social media presence and advertising effectiveness. Register Here Speaker: Gordon Plutsky, Director, Applied Intelligence, IDG Global Strategic Marketing Services Co-sponsored by MA Small Business Development Center

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YOUR FOOD BUSINESS: CHOOSING THE RIGHT LEGAL STRUCTURE

June 22 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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The kind of legal structure you choose for your business will affect decisions related to personnel, enterprises, markets, and more. Determine what’s best for you by learning about best practices, filing obligations, and the pros and cons of different legal structures. Speaker:  Legal Food Hub Register Here

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THE PERILS AND PROFITS OF REBRANDING

June 27 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Successful companies are continuously working to improve their brand by adapting to shifting consumer tastes and delivering effective messages through restyled logos, updated color palettes and refined messaging. What determines when it is time for a makeover?  What should be changed? What should stay the same? As a group, this workshop will explore the opportunities and dangers of rebranding using real life examples. Register Here Speaker: Cara Hutchins, Owner, Creative Ink

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CREATING YOUR (NEXT) STRATEGIC PLAN

June 29 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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  Whether you’re just getting started or have been in business for years, summer presents a good time to step back, reflect on where you are and where you want to go. Join us to review what goes into a good strategic assessment.             Register Here Developing or refining you vision and mission statement Goal setting What is your company culture? What is your target customer profile   SWOT Analysis Strengths: What do you do well?…

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HR Webinar LEAVES OF ABSENCE 101

June 29 @ 1:30 pm - 2:30 pm
Online Course, Salem State University
Salem, MA
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Do you have a formal policy regarding leaves of absence, and, if so, when do you make exceptions to it? Are there regulations of which you should be aware? Call in to learn about a topic most employers encounter at some point Register Here Speaker: Nancy Saperstone and Francesca Passaro, Director, Insight Insurance

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July 2017
$595.00

Basic Mediation Training (36-hours)

July 12 @ 4:30 pm - 8:30 pm
Salem State University, 352 Lafayette St.
Salem, MA 01970
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Register before June 12 at noon and receive an early registration discount! The Basic Mediation Training program provides in-depth coverage of the mediation process and the principles of conflict management through presentations, exercises, discussions and role-plays. The training complies with the MA Supreme Judicial Court (SJC) Uniform Rules on Dispute Resolution and meets the requirements of Mass General Laws, Chapter 233, Section 23C to establish mediator confidentiality. The training will be conducted by North Shore Community Mediation Center's Professional, experienced…

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