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Enterprise Center at Salem State University

Upcoming Events

February 2018

WHAT IS YOUR BUSINESS AND WHAT WILL IT TAKE FOR YOU TO SUCCEED?

February 27, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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                      This workshop provides a broad look at the three most basic questions every business owner must be able to answer: Who are your customers? What is your customer focus? What is your product or service?  And how is it unique or different from what is already in the market? What is your chosen distribution channel or, how will you get your product/service to market?

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March 2018

HOW TO CREATE BUZZ FOR YOUR BUSINESS

March 1, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Get media coverage for you and your company by knowing how and when to pitch your story for the best chances of success. Learn ways to work with different media to become a trusted and reliable source. | FREE Speaker: David Thomson, Principal, Thomson Communications Co-Sponsored by MA Small Business Development Center

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Start-up Tuesdays: HOW TO CREATE AN EFFECTIVE MARKETING PLAN

March 6, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Marketing is a broad – and critical – aspect of your business. Learn how to assess your needs and create a logical, phased marketing plan that prioritizes and includes all critical strategic marketing elements. | FREE Speaker: Mary Honan, Principal, For Marketing Matters, LLC

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THE DO’S AND DON’TS OF DESIGNING YOUR WEBSITE

March 13, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Are you ready to start designing your new website? We will go over the design, structure and content choices that will be key to a successful website. | FREE Speaker: Mike Sperling, Founder and CEO, Sperling Interactive

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HOW TO USE SOCIAL MEDIA FOR SUCCESS

March 15, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Social media is an effective sales tool… if used well. Learn the fundamentals of social media, how to integrate it into your communication plans effectively, while avoiding pitfalls that prevent progress. | FREE Speaker: Jennifer Powell, Principal, The Excellent Writers Group Co-Sponsored by MA Small Business Development Center

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5 KEYS TO EMAIL MARKETING SUCCESS

March 20, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Is your email marketing working for you? Join an award-winning email marketer and learn five key ways to grab your audience’s attention and make your email marketing campaigns more effective. | FREE Speaker: Jeannine O’Neil, Owner, JO Social Branding

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GETTING THE MOST OUT OF THE NEW LINKEDIN

March 22, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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LinkedIn has changed, and you need to understand how to leverage the new LinkedIn to your advantage. Learn about the new navigation bar, plus tips for creating and enhancing your profile and building your network. | FREE Speaker: Judy Parisella, Principal, JP Marketing

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9 SOCIAL BRANDING SECRETS FOR SUCCESS

March 27, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Learn social branding tips, tools, and tactics to create an online image that brings your brand to life and generates business. Find out why the press loves social branding and how you can make it work for you. | FREE Speaker: Robin Samora, Small Business Marketing and PR Consultant, robinsamora.com Co-Sponsored by MA Small Business Development Center

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VLOGGING: THE NEW VISUAL MARKETING TOOL AND HOW IT CAN HELP YOUR BUSINESS

March 29, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Creating content for your business has never been easier. And visual content is extremely powerful! Learn the latest visual marketing tools to reach your audience, and best practices for creating powerful messages. Please bring your own smart device to work with. | FREE Speaker: Jeff Cutler, Freelance Marketing Professional, jeffcutler.com

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HR Webinar Series: Retention Best Practices

March 29, 2018 @ 1:30 pm - 2:30 pm
Webinar

Keeping your top performers is important to any business and not only ensure better productivity, but is also cost effective. We’ll explore the latest in retention trends and best practices.

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