Mobile Marketing Primer: Create powerful mobile marketing programs that drive revenue and transform
customer relationships 3/23/2010
The mobile phone has become one of the most social, intelligent and personal devices. With over 270 million mobile phone subscribers in the US and growing, mobile marketing is the next big trend in marketing. Learn how to use mobile marketing to acquire customers, increase sales, improve customer satisfaction and build loyalty. Tactics include SMS (text) campaigns, mobile applications (e.g., iPhone, BlackBerry apps), mobile web advertising and many more sophisticated technologies.
Speaker: Heather Sears, President of Mobile Synergies
Co-sponsored by the Small Business Development Center and the Creative Economy Association of the North Shore
