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WHAT IS INBOUND MARKETING AND WHY IT WORKS

Enterprise Center at Salem State University
121 Loring Ave | Salem, MA, 01970

June 13 @ 8:30 am - 10:30 am

Brading a Business

The old sales and marketing playbook is changing.

  • 86 percent of TV ads are skipped;
  • 92 percent of people unsubscribe from email;
  • 44 percent of direct mail is never opened; and
  • 200 million people are on Do Not Call lists.

 

There is a powerful way to attract customers: provide them with something they will love through inbound marketing. Inbound marketing is a data driven approach to marketing that attracts people to your website and brand, then  converts them into customers. When you use inbound marketing customers come to you; people who are looking for your product/service find you instead of you trying to find them.

 

In this session we’ll talk about :

  • The growth and importance of inbound marketing;
  • Where you want to attract prospects and customers: your website, logs, interactive tools, photos, infographics, videos, podcasts, white papers and ebooks; and
  • How to publish the right content in the right place at the right time.

 

Register Here

Speaker: Cathie Brigette, Vice President of Marketing & Sales, NSK, Inc.

Co-sponsored by MA Small Business Development Center

Details

Date:
June 13
Time:
8:30 am - 10:30 am
Event Category:

Other

Username 1
Cathie Briggette

Venue

Enterprise Center at Salem State University
121 Loring Ave
Salem, MA 01970 United States
+ Google Map
Phone:
978-542-7528
Website:
http://enterprisectr.org

Presenters

Cathie Briggette


Cathie Briggette
Vice President of Marketing & Sales
Cathie joined NSK Inc as an IT associate in 1997. After furthering her education at Boston University in .net application development, Cathie moved into the Development Division in 2000 where she worked as a developer on multiple mission-critical projects — including several financial projects. In 2009 going with her original schooling of Marketing and Business, Cathie continued working with NSK in growing their business, Cathie was promoted to Marketing Director in 2012, and in 2014 was promoted to Vice President of Marketing & Sales.

Cathie is responsible for the planning, development and implementation of all NSK’s sales and marketing strategies, sales and marketing communications and public relations, both internally and externally.

Prior to NSK Inc, Cathie was the Operations Manager for the US Software Division of Objects 9000, a German-based software company. And prior to that Cathie was the Marketing Director for Pelikan Pens.

Cathie is also an active member of the North Shore Technology Council and Cambridge Chamber of Commerce and is Certified in HubSpot's Inbound Marketing.