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Enterprise Center at Salem State University
121 Loring Ave | Salem, MA, 01970

June 29 @ 8:30 am - 10:30 am


Whether you’re just getting started or have been in business for years, summer presents a good time to step back, reflect on where you are and where you want to go. Join us to review what goes into a good strategic assessment.

            Register Here

Developing or refining you vision and mission statement

      • Goal setting

What is your company culture?

        • What is your target customer profile


SWOT Analysis

      • Strengths: What do you do well? Why are your customers choosing you?
      • Weaknesses: What’s don’t you do well? Obstacles? What are you overlooking within your organization?
      • Opportunities: Potential partnership, promotions, untapped niches?
      • Threats: Economic factors, competitive landscape, changing technology?

Are your basic organizational systems serving you well>


      • Operations

Implementation and beyond

Speaker:Jen Turner, MBA

Co-sponsored by MA Small Business Development Center


June 29
8:30 am - 10:30 am
Event Category:


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Jen Turner


Enterprise Center at Salem State University
121 Loring Ave
Salem, MA 01970 United States
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Jen Turner

Jen Turner Bio

Jennifer Turner, the “beyond-the box” business performance advisor, provides you with rock-solid financial & operational analysis & advice so you can adapt, respond & succeed with confidence as you grow & change. Armed with an MBA, she does this by applying the same analyzing, optimizing & collaboration superpowers honed over 17 years as a former sales manager, financial director, CFO & COO in the retail, medical & software industries. Mom to two young kids, Jen also volunteers as Co-Chair for the Pioneer Valley Chinese Immersion Charter School Family Association, Vice President of the Quabbin Art Association and is the Treasurer for the Belchertown Cultural Council. In her spare time, she creates collage art and binge watches Netflix next to her husband, 3 cats and dog. Check out her website and drop her a line at