Email provides one of the best returns on investment in the standard marketing
arsenal, but are you doing all you can to get the most out of this medium?
This workshop is geared towards businesses seeking to improve their email
marketing techniques and maximize the return on their email investments.
The discussion will cover various approaches, email marketing techniques,
email design do’s and don’ts, content relevancy, effective segmentation,
animations and video in email, reporting & analytics, testing techniques,
nurturing campaigns, autoresponders, techie terminology, and email’s love-hate
relationship with social media. 3/16/10
Speaker: Eric Salerno, President Red Ember Marketing
