The explosion of social networking is changing the business world. This new form of communication is affecting the way business relationships form and grow; as well as altering the way day-to-day business is conducted. There are hundreds, possibly thousands, of social networks/sites available to small businesses. In addition to this, many companies overlook their most important social networking tool — their website. From the way content is updated to the addition of “follow us” links, we’ll discuss how to optimize your site for social networking.