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Best Practices LinkedIn

Being a presence on social media is pretty much a given for businesses in todays fast-paced digital economy. But what social media platforms and how do you make the most of the social media that you do use?  Well, if you are a professional who wants to connect with other professionals, you will want to get your company, brand and personal page up and running on LinkedIn as soon as possible.

According to Moz Online,  LinkedIn is the world’s largest professional social network. It connects colleagues with each other and businesses with current and potential employees, all while enabling community development and content sharing. LinkedIn’s potential lies in its power to build authority, establish thought leadership, and cultivate a robust network. Join us for a peek behind the curtain to see if LinkedIn is a match for your business. Here are a few suggestions of how to optimize your business on LinkedIn. 

  • Complete your profile, both personal and professional, as fully as you can. Use

    keyword-rich descriptions that are easily searchable.

  • Constantly build your LinkedIn network. The more people you are connected to in LinkedIn, the more likely you’ll be able to find someone you know who is connected to someone with whom you’d like to be introduced.

  • Build your company page. Along with those key words use images that show off your company and the services or products you offer. 

  • Participate in Industry Groups. Find some active, quality groups within your industry and start participating by joining conversations, answering questions, being helpful, sharing interesting third-party articles.

  • Solicit recommendations for your products that can read like testimonials and give your company a positive image.

  • Establish yourself as a leader by publishing articles and content that is seen as useful and interesting for other people in your industry.

  • Make sure to respond to your posts, reviews, and questions. If a user leaves a product review, thank them. If they have a complaint, address it. Answer questions and offer advice and assistance.

  • Engage your employees. Your employees are your best brand ambassadors, so encourage them to add your company to their LinkedIn profiles.

     

Tweeting Rules for Business

SinceJack Dorsey founded Twitter in 2006, there have been some pretty basic rules for use. For example, 140 characters was the limit of each tweet until late last year when images no longer counted towards that number. Twitter also introduced the rules of using the @ sign and hashtag symbol(#). But with the creation of Twitter also came some unwritten rules of etiquette. These rules become more important when you are a business leader and are trying to put forth a positive image for your company or brand. Here are a few that you should consider every time you tweet.

  • Behave as you would offline. How you conduct yourself in public before social media has a direct impact on how potential and current customers view your business. Be sure everything you tweet is in alignment with your business beliefs and company policy. 

  • Use your business logo. Your profile image should be your logo if you are specifically tweeting about company news. Branding your logo on social media becomes important when you want viewers to recognize your colors and images.

  • Use signs and symbols properly such as the @ and # characters. Using excessive hashtags will only annoy your followers and muddy your message. Use them as you would a search term.
  • Use authentic and useful content. Mix links to your company website or blog posts with other compelling content — such as photos, your spin on industry news, or inspirational fodder — that puts a human touch on your brand.
  • If you retweet, give credit for that tweet. Do not claim you came up with something clever when you really didn’t. This could backfire on your brand.
  • Follow people who follow you. Building followers of your brand is the ultimate goal, so join in the follow parade!
  • Promote your brand and business but do it in a way that gives the viewers something such as a link to an article, blog, photos or something more than just the hard sell.

With over 307 million monthly active users, Twitter is one of the most influential social platforms that every organization and individual wants to use to their advantage. When used correctly, Twitter can, perhaps, prove to be the best tool for reaching out to your target audience.

Facebook Advertising

More than one billion people are active on Facebook. Let that number sink in a bit. One billion people! When it comes to marketing and advertising, therefore, Facebook is too big to ignore. Managing and leveraging your social media account with Facebook advertising becomes essential. In addition, Facebook Ads can transform your business’s social reach without hurting your budget. Let’s take a closer look at some of the basics of advertising with Facebook and some tips from Facebook experts. 

  • Use Facebook’s tools to find the right audience easily. You can choose your audience based on demographics, behaviors or contact information. That means, you can really pinpoint the group you really want to see your Ad.
  • Pay attention to the analytics on Facebook. The Ad Reporting Tools show you how your ads impacted your business in visual, easy-to-read reports.
  • Follow guidelines set out by Facebook that help you choose the right format for your images and guide you through content formation.
  • Include a Call-To-Action. Adding a Call-to-Action to your Facebook Ads might not increase your click-through rate or make your ad more engaging, but it’s likely to improve your overall conversion rate and decrease your cost per conversion.
  • Use social proof such as testimonials to give your brand and company credibility.
  • Test multiple designs. No matter what your level of expertise is, or how long you’ve been advertising on Facebook, always test both your ad’s design and its targeting. Ad Espresso online suggests, “Coming up with at least 4 different Facebook Ad Designs and then test each one. For example, you might test two different images with two different copy texts (2 images x 2 texts = 4 variations).”
  • Ad Espresso also suggests, “Put the right ad in the right place.” Correct placement of your Facebook Ads is critical and, ideally, you want to optimize your design for each placement. For example, you can choose from Desktop Newsfeed, Desktop Right Column, or Mobile Newsfeed.

Instagram for Business

Is your company active on social media? Social media platforms like Facebook, Twitter, LinkedIn and Instagram are quickly becoming not just a place to chat with friends and find out the latest gossip, but to do some serious marketing for business. Unfortunately, the growing number of social media platforms and the millions and millions of posts daily can be more than just a little bit overwhelming for businesses to keep up with. Take, for example, Instagram – every second there are 2,100 new posts on Instagram bringing an average of 180 million uploads each day. Businesses need to get beyond the overwhelming aspect of posts, likes  and views and on to how this rate of content creation spells nothing but opportunity for businesses.

Today we are looking at the benefits of Instagram for your business. Yes there are other social media platforms out there but this highly visual platform could be just the thing your business needs.

Why Choose Instagram as a Social Media Platform? 

  • Instagram is a highly engaged global community with more than 500M active accounts.

  • Instagram is capturing the most sought after audience on the planet – millennials who are 18-24-years-old and earn $50,000 to $74,000. This demographic uses Instagram as their favorite social media platform over those of the same age earning $25,000 – $49,000 annually.

  • Instagram users aren’t just browsing through the endless content; they’re using it to discover new products and brands. In fact, 47 percent of Instagram users rank the platform in their top 10 channels used for product discovery.

  • Additionally, 45.6 percent of Instagram users are more likely to remember a brand marketing themselves on the social network over television commercials and other traditional media.

  • People go to Instagram for visual inspiration and the simple design allows captivating visuals to take center stage.

  • Instagram can give viewers a behind-the-scenes look at your company. When you share some photos that offer a behind the scenes look at your business, it can go a long way towards building a sense of rapport and familiarity between your work and those you are offering it to.
  • Advertising on Instagram has the power to move people — inspiring them to see a business differently or take action.

If you want to get your business started on Instagram read more on Instagram’s business page. 

BLS Provider CPR (1-day Initial or Renewal Course, multiple sessions available)

(Initial or Renewal Course based on the 2015 AHA Guidelines)
Basic Life Support (BLS) is the foundation for saving lives after cardiac arrest. This course teaches both single-rescuer and team basic life support skills for application in both in-facility and prehospital settings. This course is designed for healthcare professionals and other personnel who need to know how to perform CPR and other basic cardiovascular life support skills.

In addition, BLS training can be appropriate for first responders, such as police officers and firefighters, as well as for laypeople whose work brings them into contact with members of the public, such as school, fitness center, or hotel and restaurant employees.

Students must pass a written exam and skills test in order to qualify for a BLS Course Completion Card.
Upon successful completion of this course, students will receive a completion cad valid for 2 years.

Conveniently scheduled on Saturday, please choose the session that works best for you.

REGISTER NOW!

Measuring your Social Media Success

Social networks and blogs continue to dominate Americans’ lives according to a recent Nielsen report on social media. Knowing this, your marketing department is on-the-ball and has been keeping up with posting on many of the social media platforms including: Facebook, Twitter, LinkedIn, Instagram, Houzz, Snap Chat, and Pinterest. But this takes a lot of time and energy. So, how do you know which platform, or posts are driving the most traffic to your website? And which of those are being converted into leads as a direct result of your social media efforts? Here are a few suggestions on how to measure and analyze the impact of those social media efforts.

  • Google Analytics – Google Analytics is a great way of identifying which social media sites send the most traffic to your website. More importantly, it will help to determine which platform needs more attention. Within a matter of minutes, you can have Google Analytics set up to tell you, among other things, the number of daily visits to your site, the demographics of your users, how they got to your site, how long they stay, and which of your pieces of content are most and least popular.
  • Facebook Insights – This tool provides detailed information on Likes, reach, visits, video and people. One of its really cool features is the Posts tab, which allows you to understand when your audience is most active, displaying info by day and time.
  • Hootsuite – While Hootsuite is primarily a Social Media Management tool, it can also give you great analytics. Since Hootsuite allows companies to track and post all of their social media sites in one convenient dashboard, it makes it easy to also see the data from each and how each compares.
  • Tweriod – Similar to Facebook Insight’s function, Tweriod is a free Twitter tool that helps you get the most out of the platform by letting you know the best time to Tweet. Simply sign up with your business Twitter account and enter the email address to where you want the reports sent to.
  • SocialMention is a simple but effective free tool to track the reach of keywords (or mentions) used in your social media campaigns. You can set email alerts for keywords specific to your social media marketing campaign that you need to track across the entire social media web.

 

 

Podcasts for Business

Not too long ago, business owners had to decide if they wanted to market their company on the internet via a website. Now, that is almost a prerequisite of opening a business. The updated questions, now, for business owners includes: what type of social media platform do you want to market on and, is podcasting and adding videos to your site something you want to invest in? Let’s examine audio podcasting and what it can do for your business.

What is podcasting? Podcasting allows for the distribution of information in the form of audio to an audience when they want it, where they want it and how they want it. Businesses use podcasts for a variety of purposes, including sharing information about new products, company information, or general information related to the industry. Incorporating podcasts into your marketing plan offers numerous benefits to the company.

According to INC online, podcast subscriptions on iTunes surpassed 1 billion last year. Clearly, people are tuning in. RawVoice, which tracks 20,000 shows, said the number of unique monthly podcast listeners has tripled to 75 million from 25 million five years ago.

Podcasting has many added benefits to your company.  Let’s look at a few of them here.

  • Ease-of-Use – Podcasting is easier than video. Many companies believe that running video on their website can be helpful to the growth and awareness of your company. However, video is not for everyone. Therefore, podcasting may be the next best thing. If you’re not comfortable on camera, it can actually hurt your reputation depending on the business you are in. Additionally, there are lots of variables to think about with video; the camera, lighting, background, sound, etc. There is substantial equipment and training needed for a videocast. An audio may be the way for your company to go if any of these factors put you off. The equipment is a breeze and the ease-of-use is remarkable.
  • Personality – Podcasting brings out the personality of your company. When people hear your voice and your tone, it can be so much more powerful than just reading your words. Not only do they get the benefit of your words but they get a feel for your personality.
  • Growth of Brand Awareness – The familiarity and consistency of regular podcasts helps develop your company’s brand to make it a household name. For example, if you are in the graphic design field and you are discussing the newest technology for design, your company will be not only seen as an authority but also bring awareness of your business services.

LinkedIn for your Business

Facebook, Instagram, Twitter and LinkedIn are among the top social media platforms used by businesses. LinkedIn has a reputation as a business-oriented social network, used for professional networking, job-hunting, industry content and news. When people log on to LinkedIn there is a complete mindshift from the more casual sites, like Twitter and Facebook, to the more professional types of conversations that occur. Given that the demographics of LinkedIn include these types of professionals and people with advanced education and a median income of over $100,000, LinkedIn is the obvious choice for promoting your business. Let’s review how you can get started and use LinkedIn for engagement and promotion of your growing company.

 

  • Company Page – While you may have a personal page on LinkedIn,  a company page will help spread your brand awareness via your logo, company overview, testimonials, and links to your business website. This company page can share conversations about your field of business. These conversations can engage readers and give viewers a deeper insight into what your company is all about.
  • Connect – One strategy that may seem obvious but is one of the best strategies on LinkedIn is to introduce yourself to others on LinkedIn. Start accepting invitations to others who add you. The more connections you have, the larger your expanded network grows, which helps create more opportunities in the long run.
  • Targeted Groups – Join, be a part of, and lead targeted groups to spread word of your field of expertise and to capture your niche audience. LinkedIn groups are platforms for connecting with others in your field and starting relevant discussions. Under the Interests tab on the site, click Groups and you’ll see a list of recommended groups that fit your business.
  • Content, Content, Content! – Aside from group discussions, another way to establish yourself as an expert in your field is to post content that gets people thinking. Good content can be highly targeted and should accomplish two goals. First, it should teach others how to solve a problem or how to do their job better and, then, establish you as a leader in your field.
  • Personalize your Employees – Get as many of your employees as possible to create and complete their profiles on LinkedIn. These should include appropriate photos, relevant job history that includes a description of how they help your business, and professional connections.

Grow your Audience with Social Media

Social Media Marketing has grown substantially over the past few years. It has evolved from a fun, easy, light activity into a powerful tool for businesses to promote their products and services. Social media is one of the most effective ways to increase exposure of your brand. Unfortunately simply having a social media presence is not enough.  You must use creativity and marketing “know-how” to make the most of your pages, posts and tweets. Where should you start to engage and grow your audience?  Here are a few tips on social media tactics for your company.

  • Make it Easy to Engage – Use your landing page to cross promote your social media pages. Be sure you have easy-to-find social media buttons and ask visitors to follow you or like your page. You may want to offer some sort of incentive to get your audience to do this like offering a discount or coupon if they like and share.
  • A Call to Action– Research shows that if you ask your audience to do something, they are more likely to do so if you make it obvious. For example, your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet.”(Source: CoScheduleBlog)
  • Hold Question and Answer Forums– “Ask Me Anything” on Inbound.org, gets anywhere from 50 to 350+ upvotes. Wouldn’t you like that for your company? Q&A sessions are a great way to answer any questions that your followers may have as well as provide information to consumers that may have some interest in your brand.
  • Create Contests! – Social media contests help boost engagement in a number of ways. It engages consumers, promotes your brand, and encourages sharing and liking.
  • Conduct a Poll or Survey– While Americans hate phone surveys they tend to react to online polls more positively. Not only does a poll engage your viewers but it also lets your audience know that you actually care about their opinions and plan to take action upon the results.
  • Quick Responses– Customers will be more likely to engage with your company on social media if they feel like you are actually there. Respond quickly to comments and most especially questions and criticisms. Show your viewers that you are active on your own pages and care what the audience is saying.
  • Join in Chatting– Whenever you get a chance to engage your audience in real time – do it!  Twitter Chats, Facebook Forums and other social media “chats” can show the reader that you are on the ball.

Brand Consistency in the Social Arena

Social media used to be just  fun, light and easy. In the last few years it has morphed from a playground to the smart marketers dream arena!  According to Pew Research, two-thirds of American adults ( 75%) use social networking sites. The rise of social media has affected such things as work, politics, communication patterns around the globe, as well as the way people get and share information about health, civic life, news consumption, communities, teenage life, parenting, dating and even people’s level of stress. To marketers, social media is a perfect platform to raise brand awareness.

While social media offers amazing opportunities to reach customers that were previously outside the normal reach of the targeted audience, branding on social media platforms needs to be carefully crafted and consistent with your overall brand name.  Here are a few suggestions to keep your brand identity and message consistent across social media.

  • Different Platform, Same Message – If your company is on several platforms including: Facebook, Twitter, Pinterest, YouTube, LinkedIn and the list goes on and on, be sure you are putting the same message out there about your product or service.  Yes, you may say it in different ways depending upon the platform but the overall message should be the same.  LinkedIn tends to be more professional while Facebook, Pinterest and Twitter tend to be more easygoing and light.
  • Different Platform, Same Look – It doesn’t matter what social media you choose whether it is one or a whole bunch of them,  your visual look should be the same on each one. For example, if you have a logo or a color palette, be sure to use those across all social media.
  • Different Platform, Same Voice – Your company voice and tone should remain the same across all social media.  This may get tricky if several employees are posting for your company. They should collaborate on the way that things are written and posted.  A social media calendar and regular brainstorming sessions should help with this.
  • Different Platform, Same Relevancy – Regardless of the social media channel your company chooses you should be sure to have posts and tweets be relevant and current.  This is especially true if part of your brand is that you are a trend setters, or up-to-date in your field.