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Pinterest for Business

Chances are that if you own a business website, you also have links to social media or at least some presence on one or more of the social media platforms. Facebook, Twitter and LInkedIn are the common choices for many small and medium sized businesses. Have you considered Pinterest? Here are a few compelling statistics that may sway your social media choices.

  • Pinterest has 150 million users as of January 23rd of this year. Seventy million of them are in the United States. That is a lot of traffic that could be seeing your products and ideas.
  • Millennials use this social media platform as much as Instagram so if your target audience is in the age bracket consider becoming a pinner and poster.
  • 87% of Pinners have purchased a product because of Pinterest.
  • 93% of active Pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
  • What’s unique about this mode of communication compared to most social media websites, is that it reduces the number of steps from discovery to conversion. This means that visitors from Pinterest convert into leads or sales faster than from other social media sources.
  • About 95% of the images were either pinned or re-pinned from the web which means you are building valuable links to your site daily.
  • The half-life of a pin is 1,600 times longer than a Facebook post.
  • The average pinner user spends 14.2 minutes pinning every time they log in.

Convinced? Check it out and see how it can work for your business at PinterestBusiness.

Common Mistakes of Social Media

Social media is fast becoming a cost effective marketing tool that can help increase traffic to your website, give your company brand exposure and convert viewers into consumers. So if you are jumping on the social media bandwagon and don’t quite know what to do, here are a few tips of mistakes to avoid as you navigate the social media world.

  • Failure to Make a Plan – Don’t just start tweeting, posting and pinning without having a plan. Knowing which social media platform is the best for your demographic is a good place to start. In addition your company should plan when and what to post. This may involve doing some serious research about who your target audience is as well what they will find valuable on social media.
  • Failure to Interact – Many companies post on social media without interacting with followers or fans. Don’t miss this opportunity to respond and speak with your audience. Interactions can build valuable relationships so don’t miss out!
  • Posting to No One –  While it is great to have posts scheduled and visible on your page or wall, it is more important to grow your followers. If you are posting with no fans, then you are wasting your time and money.
  • Having Incorrect Info on your Page – Have you updated your company profile lately?  Chances are something has changed on the contact information that could cost you customers.
  • Irregular Postings – Fans and followers tend to be creatures of habit. if they can anticipate when you will post whether it is weekly or daily then they are more likely to check in with your page. Postings should also include content that your readers will find meaningful, useful and valuable.

Social Media Analytics

So you own a small or medium sized business and you understand the importance of being a presence on social media. In fact, you have created business pages on the top social media platforms like Facebook, Twitter, Instagram, and LinkedIn. Maybe you even have joined industry specific platforms like Houzz or Doximity. But how do you know exactly how well your pages are doing? What you really need to do is study the analytics of your pages and see if they are making an impact. Evaluating social media analytic data will tell you whether your pages are performing well or falling flat.

Analytics will help your company focus on what your goals are in regard to being on social media. For example, is your goal to increase “likes” or “tweets”? Is the goal to convert viewers? Is the goal to increase brand awareness?  Analytics can help you fine tune those goals and help you keep track of your performance. In addition analytics will help your company keep track of key performance indicators (KPIs). These can be broken down into: likes and shares your posts receive, replies and comments and (most importantly) clicks your links and content.

If you are a novice to social media analytics you will want to start with some research into what the numbers mean and how to translate those numbers into actions. Google Analytics is one of the most popular analytics tools out there. It can report most anything about your website and traffic, including all the necessary social referrals you’re interested in. One feature of Google Analytics is the ability to create custom dashboards of just the metrics that matter to you. In addition to Google, Buffer (a social media management tool) and True Social Metrics (a dashboard of analytics) can help you examine whether your efforts on social media or working or whether you need to go in another direction.

Best Practices LinkedIn

Being a presence on social media is pretty much a given for businesses in todays fast-paced digital economy. But what social media platforms and how do you make the most of the social media that you do use?  Well, if you are a professional who wants to connect with other professionals, you will want to get your company, brand and personal page up and running on LinkedIn as soon as possible.

According to Moz Online,  LinkedIn is the world’s largest professional social network. It connects colleagues with each other and businesses with current and potential employees, all while enabling community development and content sharing. LinkedIn’s potential lies in its power to build authority, establish thought leadership, and cultivate a robust network. Join us for a peek behind the curtain to see if LinkedIn is a match for your business. Here are a few suggestions of how to optimize your business on LinkedIn. 

  • Complete your profile, both personal and professional, as fully as you can. Use

    keyword-rich descriptions that are easily searchable.

  • Constantly build your LinkedIn network. The more people you are connected to in LinkedIn, the more likely you’ll be able to find someone you know who is connected to someone with whom you’d like to be introduced.

  • Build your company page. Along with those key words use images that show off your company and the services or products you offer. 

  • Participate in Industry Groups. Find some active, quality groups within your industry and start participating by joining conversations, answering questions, being helpful, sharing interesting third-party articles.

  • Solicit recommendations for your products that can read like testimonials and give your company a positive image.

  • Establish yourself as a leader by publishing articles and content that is seen as useful and interesting for other people in your industry.

  • Make sure to respond to your posts, reviews, and questions. If a user leaves a product review, thank them. If they have a complaint, address it. Answer questions and offer advice and assistance.

  • Engage your employees. Your employees are your best brand ambassadors, so encourage them to add your company to their LinkedIn profiles.

     

Tweeting Rules for Business

SinceJack Dorsey founded Twitter in 2006, there have been some pretty basic rules for use. For example, 140 characters was the limit of each tweet until late last year when images no longer counted towards that number. Twitter also introduced the rules of using the @ sign and hashtag symbol(#). But with the creation of Twitter also came some unwritten rules of etiquette. These rules become more important when you are a business leader and are trying to put forth a positive image for your company or brand. Here are a few that you should consider every time you tweet.

  • Behave as you would offline. How you conduct yourself in public before social media has a direct impact on how potential and current customers view your business. Be sure everything you tweet is in alignment with your business beliefs and company policy. 

  • Use your business logo. Your profile image should be your logo if you are specifically tweeting about company news. Branding your logo on social media becomes important when you want viewers to recognize your colors and images.

  • Use signs and symbols properly such as the @ and # characters. Using excessive hashtags will only annoy your followers and muddy your message. Use them as you would a search term.
  • Use authentic and useful content. Mix links to your company website or blog posts with other compelling content — such as photos, your spin on industry news, or inspirational fodder — that puts a human touch on your brand.
  • If you retweet, give credit for that tweet. Do not claim you came up with something clever when you really didn’t. This could backfire on your brand.
  • Follow people who follow you. Building followers of your brand is the ultimate goal, so join in the follow parade!
  • Promote your brand and business but do it in a way that gives the viewers something such as a link to an article, blog, photos or something more than just the hard sell.

With over 307 million monthly active users, Twitter is one of the most influential social platforms that every organization and individual wants to use to their advantage. When used correctly, Twitter can, perhaps, prove to be the best tool for reaching out to your target audience.

Facebook Advertising

More than one billion people are active on Facebook. Let that number sink in a bit. One billion people! When it comes to marketing and advertising, therefore, Facebook is too big to ignore. Managing and leveraging your social media account with Facebook advertising becomes essential. In addition, Facebook Ads can transform your business’s social reach without hurting your budget. Let’s take a closer look at some of the basics of advertising with Facebook and some tips from Facebook experts. 

  • Use Facebook’s tools to find the right audience easily. You can choose your audience based on demographics, behaviors or contact information. That means, you can really pinpoint the group you really want to see your Ad.
  • Pay attention to the analytics on Facebook. The Ad Reporting Tools show you how your ads impacted your business in visual, easy-to-read reports.
  • Follow guidelines set out by Facebook that help you choose the right format for your images and guide you through content formation.
  • Include a Call-To-Action. Adding a Call-to-Action to your Facebook Ads might not increase your click-through rate or make your ad more engaging, but it’s likely to improve your overall conversion rate and decrease your cost per conversion.
  • Use social proof such as testimonials to give your brand and company credibility.
  • Test multiple designs. No matter what your level of expertise is, or how long you’ve been advertising on Facebook, always test both your ad’s design and its targeting. Ad Espresso online suggests, “Coming up with at least 4 different Facebook Ad Designs and then test each one. For example, you might test two different images with two different copy texts (2 images x 2 texts = 4 variations).”
  • Ad Espresso also suggests, “Put the right ad in the right place.” Correct placement of your Facebook Ads is critical and, ideally, you want to optimize your design for each placement. For example, you can choose from Desktop Newsfeed, Desktop Right Column, or Mobile Newsfeed.

Instagram for Business

Is your company active on social media? Social media platforms like Facebook, Twitter, LinkedIn and Instagram are quickly becoming not just a place to chat with friends and find out the latest gossip, but to do some serious marketing for business. Unfortunately, the growing number of social media platforms and the millions and millions of posts daily can be more than just a little bit overwhelming for businesses to keep up with. Take, for example, Instagram – every second there are 2,100 new posts on Instagram bringing an average of 180 million uploads each day. Businesses need to get beyond the overwhelming aspect of posts, likes  and views and on to how this rate of content creation spells nothing but opportunity for businesses.

Today we are looking at the benefits of Instagram for your business. Yes there are other social media platforms out there but this highly visual platform could be just the thing your business needs.

Why Choose Instagram as a Social Media Platform? 

  • Instagram is a highly engaged global community with more than 500M active accounts.

  • Instagram is capturing the most sought after audience on the planet – millennials who are 18-24-years-old and earn $50,000 to $74,000. This demographic uses Instagram as their favorite social media platform over those of the same age earning $25,000 – $49,000 annually.

  • Instagram users aren’t just browsing through the endless content; they’re using it to discover new products and brands. In fact, 47 percent of Instagram users rank the platform in their top 10 channels used for product discovery.

  • Additionally, 45.6 percent of Instagram users are more likely to remember a brand marketing themselves on the social network over television commercials and other traditional media.

  • People go to Instagram for visual inspiration and the simple design allows captivating visuals to take center stage.

  • Instagram can give viewers a behind-the-scenes look at your company. When you share some photos that offer a behind the scenes look at your business, it can go a long way towards building a sense of rapport and familiarity between your work and those you are offering it to.
  • Advertising on Instagram has the power to move people — inspiring them to see a business differently or take action.

If you want to get your business started on Instagram read more on Instagram’s business page. 

BLS Provider CPR (1-day Initial or Renewal Course, multiple sessions available)

(Initial or Renewal Course based on the 2015 AHA Guidelines)
Basic Life Support (BLS) is the foundation for saving lives after cardiac arrest. This course teaches both single-rescuer and team basic life support skills for application in both in-facility and prehospital settings. This course is designed for healthcare professionals and other personnel who need to know how to perform CPR and other basic cardiovascular life support skills.

In addition, BLS training can be appropriate for first responders, such as police officers and firefighters, as well as for laypeople whose work brings them into contact with members of the public, such as school, fitness center, or hotel and restaurant employees.

Students must pass a written exam and skills test in order to qualify for a BLS Course Completion Card.
Upon successful completion of this course, students will receive a completion cad valid for 2 years.

Conveniently scheduled on Saturday, please choose the session that works best for you.

REGISTER NOW!

Measuring your Social Media Success

Social networks and blogs continue to dominate Americans’ lives according to a recent Nielsen report on social media. Knowing this, your marketing department is on-the-ball and has been keeping up with posting on many of the social media platforms including: Facebook, Twitter, LinkedIn, Instagram, Houzz, Snap Chat, and Pinterest. But this takes a lot of time and energy. So, how do you know which platform, or posts are driving the most traffic to your website? And which of those are being converted into leads as a direct result of your social media efforts? Here are a few suggestions on how to measure and analyze the impact of those social media efforts.

  • Google Analytics – Google Analytics is a great way of identifying which social media sites send the most traffic to your website. More importantly, it will help to determine which platform needs more attention. Within a matter of minutes, you can have Google Analytics set up to tell you, among other things, the number of daily visits to your site, the demographics of your users, how they got to your site, how long they stay, and which of your pieces of content are most and least popular.
  • Facebook Insights – This tool provides detailed information on Likes, reach, visits, video and people. One of its really cool features is the Posts tab, which allows you to understand when your audience is most active, displaying info by day and time.
  • Hootsuite – While Hootsuite is primarily a Social Media Management tool, it can also give you great analytics. Since Hootsuite allows companies to track and post all of their social media sites in one convenient dashboard, it makes it easy to also see the data from each and how each compares.
  • Tweriod – Similar to Facebook Insight’s function, Tweriod is a free Twitter tool that helps you get the most out of the platform by letting you know the best time to Tweet. Simply sign up with your business Twitter account and enter the email address to where you want the reports sent to.
  • SocialMention is a simple but effective free tool to track the reach of keywords (or mentions) used in your social media campaigns. You can set email alerts for keywords specific to your social media marketing campaign that you need to track across the entire social media web.

 

 

Podcasts for Business

Not too long ago, business owners had to decide if they wanted to market their company on the internet via a website. Now, that is almost a prerequisite of opening a business. The updated questions, now, for business owners includes: what type of social media platform do you want to market on and, is podcasting and adding videos to your site something you want to invest in? Let’s examine audio podcasting and what it can do for your business.

What is podcasting? Podcasting allows for the distribution of information in the form of audio to an audience when they want it, where they want it and how they want it. Businesses use podcasts for a variety of purposes, including sharing information about new products, company information, or general information related to the industry. Incorporating podcasts into your marketing plan offers numerous benefits to the company.

According to INC online, podcast subscriptions on iTunes surpassed 1 billion last year. Clearly, people are tuning in. RawVoice, which tracks 20,000 shows, said the number of unique monthly podcast listeners has tripled to 75 million from 25 million five years ago.

Podcasting has many added benefits to your company.  Let’s look at a few of them here.

  • Ease-of-Use – Podcasting is easier than video. Many companies believe that running video on their website can be helpful to the growth and awareness of your company. However, video is not for everyone. Therefore, podcasting may be the next best thing. If you’re not comfortable on camera, it can actually hurt your reputation depending on the business you are in. Additionally, there are lots of variables to think about with video; the camera, lighting, background, sound, etc. There is substantial equipment and training needed for a videocast. An audio may be the way for your company to go if any of these factors put you off. The equipment is a breeze and the ease-of-use is remarkable.
  • Personality – Podcasting brings out the personality of your company. When people hear your voice and your tone, it can be so much more powerful than just reading your words. Not only do they get the benefit of your words but they get a feel for your personality.
  • Growth of Brand Awareness – The familiarity and consistency of regular podcasts helps develop your company’s brand to make it a household name. For example, if you are in the graphic design field and you are discussing the newest technology for design, your company will be not only seen as an authority but also bring awareness of your business services.