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BLS Provider CPR (1-day Initial or Renewal Course, multiple sessions available)

(Initial or Renewal Course based on the 2015 AHA Guidelines)
Basic Life Support (BLS) is the foundation for saving lives after cardiac arrest. This course teaches both single-rescuer and team basic life support skills for application in both in-facility and prehospital settings. This course is designed for healthcare professionals and other personnel who need to know how to perform CPR and other basic cardiovascular life support skills.

In addition, BLS training can be appropriate for first responders, such as police officers and firefighters, as well as for laypeople whose work brings them into contact with members of the public, such as school, fitness center, or hotel and restaurant employees.

Students must pass a written exam and skills test in order to qualify for a BLS Course Completion Card.
Upon successful completion of this course, students will receive a completion cad valid for 2 years.

Conveniently scheduled on Saturday, please choose the session that works best for you.

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Publicity 101

“Advertising is what you pay for, publicity is what you pray for.”

Public Relations is a very careful dance where the image of a company is shaped by promoting ideas, products or services. In addition, PR is meant to spotlight accomplishments in an unpaid or earned method. Publicity is not writing snappy slogan or buying advertisement space online or in a magazine. In many ways consumers are often confused about the differences between marketing and publicity. Let’s examine the fundamentals of publicity and how it can benefit your business.

What exactly do publicists do?

PR experts are great storytellers and persuasion professionals who use their writing, communication and interpersonal skills to promote a company and their products/services. Tools that a PR expert uses include:

  • Writing and distributing press releases
  • Speech writing
  • Writing pitches (less formal than press releases) about a firm and send them directly to journalists
  • Creating and executing special events designed for public outreach and media relations
  • Conduct market research on the firm or the firm’s messaging
  • Expansion of business contacts via personal networking or attendance and sponsoring at events
  • Writing and blogging for the web
  • Crisis public relations strategies
  • Social media promotions and responses to negative opinions online (Source: Forbes)

How is Public Relations different from traditional or digital advertising?

The most important way that a publicity campaign differs from an advertising campaign is in the cost. Advertising is paid media, whereas public relations is earned media. For example PR means that a professional PR person convinces a reporter or editor of a media outlet to cover or write a positive story about your company or product. While this method of exposure is more difficult to control it is obviously less expensive and can build a level of trust since a third party is validating your product or service. Advertising is much more controllable and can beneficially build brand exposure it tends to be expensive and the audience knows that the advertisement is biased toward the owner or company.

While publicity will never replace a solid marketing campaign, it does play an important part in the overall strategy of of any business. Planning a successful publicity campaign should be an integral part of every company’s plan to build their brand and connect with consumers.