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BLS Provider CPR (1-day Initial or Renewal Course, multiple sessions available)

(Initial or Renewal Course based on the 2015 AHA Guidelines)
Basic Life Support (BLS) is the foundation for saving lives after cardiac arrest. This course teaches both single-rescuer and team basic life support skills for application in both in-facility and prehospital settings. This course is designed for healthcare professionals and other personnel who need to know how to perform CPR and other basic cardiovascular life support skills.

In addition, BLS training can be appropriate for first responders, such as police officers and firefighters, as well as for laypeople whose work brings them into contact with members of the public, such as school, fitness center, or hotel and restaurant employees.

Students must pass a written exam and skills test in order to qualify for a BLS Course Completion Card.
Upon successful completion of this course, students will receive a completion cad valid for 2 years.

Conveniently scheduled on Saturday, please choose the session that works best for you.


Publicity 101

“Advertising is what you pay for, publicity is what you pray for.”

Public Relations is a very careful dance where the image of a company is shaped by promoting ideas, products or services. In addition, PR is meant to spotlight accomplishments in an unpaid or earned method. Publicity is not writing snappy slogan or buying advertisement space online or in a magazine. In many ways consumers are often confused about the differences between marketing and publicity. Let’s examine the fundamentals of publicity and how it can benefit your business.

What exactly do publicists do?

PR experts are great storytellers and persuasion professionals who use their writing, communication and interpersonal skills to promote a company and their products/services. Tools that a PR expert uses include:

  • Writing and distributing press releases
  • Speech writing
  • Writing pitches (less formal than press releases) about a firm and send them directly to journalists
  • Creating and executing special events designed for public outreach and media relations
  • Conduct market research on the firm or the firm’s messaging
  • Expansion of business contacts via personal networking or attendance and sponsoring at events
  • Writing and blogging for the web
  • Crisis public relations strategies
  • Social media promotions and responses to negative opinions online (Source: Forbes)

How is Public Relations different from traditional or digital advertising?

The most important way that a publicity campaign differs from an advertising campaign is in the cost. Advertising is paid media, whereas public relations is earned media. For example PR means that a professional PR person convinces a reporter or editor of a media outlet to cover or write a positive story about your company or product. While this method of exposure is more difficult to control it is obviously less expensive and can build a level of trust since a third party is validating your product or service. Advertising is much more controllable and can beneficially build brand exposure it tends to be expensive and the audience knows that the advertisement is biased toward the owner or company.

While publicity will never replace a solid marketing campaign, it does play an important part in the overall strategy of of any business. Planning a successful publicity campaign should be an integral part of every company’s plan to build their brand and connect with consumers.

What Social Media Platforms are Right for your Business?

You may be surprised to know that, although social media is a current buzz word, that this type of communication as been around since 1969, when CompuServe used technology known as dial-up to connect to the web.  It wasn’t until decades later that “friendster,” “MySpace” and the earliest social networking sites took off with the dawn of the new millennium.  Today, social media platforms have evolved from fun places to share news and photos with friends into networking spheres and effective advertising tools that are critical to the growth and success of small business.  With the growing importance of social media, businesses can not afford to ignore this critical marketing tool, but they also can not invest time and money into every social network.  So how can businesses decide which platform is the best fit for their business needs?

Here is a brief overview of the top social networking sites and details about each that may help make your decision about which platform is the best choice for your unique brand.


Facebook- Facebook is the largest of all social media platforms which is great if you are hoping to reach a large volume of people.  Businesses can easily share relevant content, speak directly to their viewers and receive feedback from them.  Since it is such a busy marketplace you will need to monitor your page carefully and find a way to be heard over your competition. Getting Started on Facebook

  • Audience Reach – 1 billion registered users (33% of ALL internet users worldwide) and 699 million daily active users (23% of all internet users worldwide)
  • Audience Breakdown – 25 to 34 year olds take up 29.7% of the users.
    Facebook users are 53% women and 47% male.

imagesTwitter – Branded as “texting for the internet,” Twitter is a place where businesses can create brand awareness, gain followers and promote content.  Using short, 140 character text messages, Twitter allows companies to reach all of its followers something Facebook’s algorithm does not allow. Getting Started on Twitter

  • Audience Reach – 650 million users.
  • Audience Breakdown – Evenly split between the sexes, favored by college graduates, younger users (15 – 25 year olds) and those who earn $75,000+ a year.

imagesLinkedIn – Touted as the world’s largest professional network, LinkedIn offers valuable opportunities for business professionals and  Business-to-Business companies  a chance to get their message in front of the right people. Credible connections are made using company and personal profiles that can be accessed by others in your field or parallel markets. Getting Started on LinkedIn

  • Audience – There are 300 million people using LinkedIn.
  • Audience Breakdown – 50/50 split by gender, tends to be business professionals

imagesGoogle + – This social platform is often compared to Twitter and Facebook.  Google Hangouts is a great place to start talking with people and many businesses use it to keep in contact with employees as well as customers. With extras such as Communities, Circles, and the increase in SEO, Google + can be a great choice for industry professionals, bloggers and photographers. Getting Started on Google+

  • Audience – 550 million active monthly users.
  • Audience Breakdown – Mostly men use Google+ and it attracts professionals such as students, technology industry professionals, bloggers and photographers.

imagesYouTube – Known as the video-sharing social media platform, YouTube allows users to upload, share and view videos. As of the Fall of 2014, YouTube is the third most popular site, behind Google and Facebook. 90% of customers of online retailers say that they find videos useful in making purchasing decisions. Getting Started on YouTube

  • Audience – 100 million unique visitors every month.
  • Audience Breakdown – 54% of people who use YouTube are male and 37% are between 18 – 34.

PinterestPinterest – Pinterest is a visual content sharing social platform. Retailers, craftspeople, and mostly women use Pinterest to create and collect content as a sort of portfolio.  Getting Started on Pinterest

  • Audience – 70 million active monthly users.  47.7% percent of shoppers say that content they’ve seen on Pinterest has inspired holiday gift purchases.
  • Audience Breakdown – 80% of Pinterest users are women. In addition, Pinterest users tend to have a higher income.

imagesInstagram – Instagram is a photo and video sharing platform that allows users to share their photos with other users. Videos can be filtered and altered depending on the style the photographer chooses. Getting Started on Instagram

  • Audience – 5 million US. Internet users access it at least once a month (and that’s with 60% of Instagram users being outside of the U.S!)
  • Audience Breakdown – 37% of all users are 18 –29 and 68% are female.

images-2Houzz – Houzz is an online community about architecture, interior design and decorating, landscape design and home improvement. Founded in 2009, Houzz is a platform and mobile app featuring interior and exterior home photos, articles written by architects, interior designers and home design experts, product recommendations, and a user forum.  Getting Started on Houzz

  • Audience – 25 Million + monthly unique visitors
  • Audience Breakdown – designers, graphic artists, architects and photographers are the main users of this social media