What is your company’s online reputation? If you Google yourself or your brand name what is it that you find? Do you see positive comments on social sites or negative comments on review sites like: RipOffOnline, Yelp or the Better Business Bureau? Worse yet, is your knowledge limited of what customers, clients, vendors and employees are saying about you? Here is a quick guide to help you and your brand manage your online reputation.
In the past few years having an online presence has changed drastically. What used to be static sites and little user interaction has blossomed into daily interactions and comments on social sites and review sites. These types of sites are easily accessible to the public and can show up on a general search for your company, name or brand. No matter the size of your business, people are talking about you. If it is positive, then great. But if it is negative, you better have a way to take control of your reputation. Using Online Reputation Management Tools is probably the best way to go for busy business owners.
According to research and tutorials from Neil Patel at QuickSprout online, there are several steps to taking control of your online reputation. Most of them are fairly simple and will save you money in the long run.
Google Yourself –
The first step is to Google yourself. Literally type in your name, brand or email address and see what comes up. There should be social media profiles, your web page and all the good stuff that you want potential customers to see about your and your brand. This is the information you can control.
Manage your Reviews –
One great tool that’s free is called “Me on the Web” by Google. What you want to do is log into your Google account and your Google dashboard and then click on “Me on the Web.” The main features of this tool allows you to search for yourself and most importantly get alerts when your name is mentioned on the web. This includes your name, email, business name or brand.
One of the most important things you want to be alerted to is if there are any negative mentions or reviews of you or your brand so you can respond quickly and professionally. There are so many review sites out there like Yelp, RipOffOnline, BBB and a host of others. You can choose to go to each, individually, to view what is being said about you, or you can get help with an online tool such as Go Fish Digital or Mention.net. Sites such as these can search all the complaint sites at once or alert you by email if it has found your name mentioned. Being proactive can save you time and money. Companies who have not reacted quickly have seen consumers react in powerful ways such as taking their business elsewhere or even escalating negative reviews.
Are you about to be promoted to a leadership position in your company, or have you just gained employment in your first management position? First of all, congratulations! Being in charge of a team is exciting and requires juggling many things at once. If you have never been in a leadership position you may be a bit intimidated at the thought of being a leader and having team members look to you for answers and directions. There are, however, a few things that you can do to make the transition to leader/manager a little easier. Here are a few tips from management experts and human resources professionals.
- Know Your Stuff – In other words, know the business inside and out. This may take time to study, research and ask tons of questions but the more you actually know the more you will be respected and seen as a source of information. This also goes for knowing what each member of your team does. Spend time with senior leaders as well as team members and ask questions. The more you know, the more you can help your team focus.
- Delegate – A common problem with new leaders is that they tend to take on too much and get overwhelmed. Realize that you can not be everywhere at once or do everything alone. Create an environment where you are actively relying on others to help carry projects. You will still be informed, but you need to let others lead so they can grow their abilities and perspective.
- Create Priorities – As a team leader or manager, there will be lot on your plate. Start by prioritizing what needs to be done and communicating that to your team. The more they understand what is important to you the better they can work.
- Find a Mentor – Whether it is senior leadership or someone in your field, find someone you can trust to be a sounding board in tough times. This person should be someone you are not in direct competition with but has a vested interest in seeing the company and you succeed.
- Be a Role Model – As a leader, you are probably the inspiration and model for your team members. Your employees are going to look to you to gauge how they should act and how to persevere through workplace challenges. Be a role model and lead by example. Allow for give and take and learning opportunities. Remember, you are still learning too.
(Initial or Renewal Course based on the 2015 AHA Guidelines)
Basic Life Support (BLS) is the foundation for saving lives after cardiac arrest. This course teaches both single-rescuer and team basic life support skills for application in both in-facility and prehospital settings. This course is designed for healthcare professionals and other personnel who need to know how to perform CPR and other basic cardiovascular life support skills.
In addition, BLS training can be appropriate for first responders, such as police officers and firefighters, as well as for laypeople whose work brings them into contact with members of the public, such as school, fitness center, or hotel and restaurant employees.
Students must pass a written exam and skills test in order to qualify for a BLS Course Completion Card.
Upon successful completion of this course, students will receive a completion cad valid for 2 years.
Conveniently scheduled on Saturday, please choose the session that works best for you.
There are so many facets to your business to maintain and nurture on a daily basis that it is sometimes overwhelming to figure out where improvements should be made. One area that can always be improved upon is customer service – the life and heart of your business.
Standing out in today’s competitive marketplace means putting exceptional customer service at the top of your list of “things to do.” No matter how great your product is or how talented and experienced your staff is, one of the things that customers are most likely to remember is the direct interaction they have with your company. Whether that interaction is positive or negative is all up to you and your front line employees. Here are some tips to delivering exceptional customer service to each and everyone of your clients and consumers.
1. Training, Training and more Training– While this may seem boring or tedious, the better your employees know their job, the product and the customer, the better they can handle issues that arise. The more an employee knows about the general workings of the office, who does what and common issues that arise, the better they can not only handle customer questions and complaints, but they will almost be able to anticipate them before they happen. In addition, the more breadth and depth of knowledge the employee has about the products/services your company offers, the more likely they will be able to answer questions and concerns without having to pass it off to a more knowledgeable member of your team. There is nothing worse than getting passed off with a statement of, “Sorry I can’t find the answer for you!”
2. Customer Service Skills – Inevitably there will be that customer. You know the one. They are angry, passive aggressive or frustrated. Dealing with this type of personality may seem Herculean, but with a little finesse and practice it can be done – and even have a positive outcome. Acknowledging the issue, using active listening and reflecting back on their feelings is a great strategy to diffuse a volatile situation.For example say,
- That must have been very frustrating.
- I would be upset too.
- So this is what I understand the issue to be, right?
- Let’s clear this up.
A little attentiveness, clear communication and a whole heap of patience will do wonders.
3. Online Follow Through – With so many avenues for customers to interact with your company, it is a good idea to regularly check social media pages and online reviews for customers who are less than pleased. Follow through with issues online and make sure you post how the problem was resolved. For example, if a customer complains via Facebook explain the resolution in a “reply post” and thank them for bringing it to your attention. This will show not only that you are active online but that you follow up on customers needs in every arena.
Remember the “good ole days” when businesses used a Rolodex, paper files and index cards? It really wasn’t all that long ago that those methods were used to store customer information and organize contacts. Now we have CRMs or Customer Relationship Management. What is this and what are the more popular CRM systems?
What is CRM?
Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that a company uses to manage and analyze customer interactions and data throughout the customer’s life cycle. The goal is to improve business relationships with customers. A CRM system gathers information about the customer from different departments within the company and from across different channels such as social media. A typical CRM would include information such as: email, company website, phone, live chat, direct mail, social media and any other marketing materials your company uses. Also included would be the customers buying preference, purchase history and any specific concerns. All this information in one place means it is easier to manage and help customers quickly and professionally during sales visits, phone calls or meetings.
CRM Software –
CRM software consolidates customer information and documents into a single CRM database so business users can more easily access and manage it. Some of the most popular CRMs include: Salesforce, InfusionSoft CRM Software, Snapforce CRM Software, and Sage CRM. Click on each link to see a demo, find prices and ask questions about each type of software. Choose depending upon the size of your company, marketing and sales needs and interaction types common in your company. To view the Top Ten CRM Software Packages follow this link to Software Advice online.
CRM Goals –
Customer relationship management is often thought of as a business strategy that allows a company to meet several goals. These include:
- Understand the customer
- Retain customers through better customer experience
- Attract new customers
- Win new clients and contracts
- Increase profitably
- Decrease customer management costs
The biggest benefit most businesses realize when moving to a CRM system comes directly from having all your business data stored and accessed from a single location. Before CRM systems, customer data was spread out through different departments and stored in various computer files. With CRM, files, contacts and interactions are all stored in the same place thus stopping redundancies and confusion in the workplace.