The numbers are in and, believe it or not, Facebook is closing-in on 2 billion users! Due to this, Facebook’s unparalleled audience gives it an “insurmountable competitive advantage,” according to Michael Pachter, an analyst with Wedbush. This competitive advantage means Facebook advertising is an excellent investment that will get your business, services, and products viewed by thousands daily, if not more!
Wondering how to get started on Facebook advertising? Here are a few things to consider:
What is the goal of your advertising campaign? Do you hope to meet new customers or hope to retarget the customers you already have? Do you plan to increase brand awareness or have consumers download your app or possibly click on an ad that brings them directly to your landing page? This decision will give your advertising campaign a goal that will be measurable.
Who do you hope to attract in the advertising? More specifically, who is the audience? With Facebook advertising you can choose: location, age, gender, or any number of demographics to target a certain group according to your campaign goals.
Decide on the location of your ads. Facebook offers different types and locations of ads that can increase traffic and bring brand awareness to your services and products.
What is your budget? Decide on a budget that is in keeping with your marketing strategy. With Facebook, your company can set a budget for daily clicks, pay-per-click, or other options. But first, decide on what you want your amount to be so that you can strictly adhere to it.
How do you want your ad to appear? Do you want one image, multiple images, or even a video that can highlight your business? Images can beautifully display your services and products, and can increase traffic to your website.
Once you have made some of these decisions log into your business page and get started on reaching your share of those 2 billion users!