2012 Judging Criteria

1. Distinctive Competence: The company proposes a novel, disruptive or unique business concept that will provide it with a competitive advantage.
2. Market Opportunity: Is there a clear market need presented? Did the proposal suggest a viable way to meet that need?
3. Management Team: The proposing team is well prepared to develop the company and positioned to manage the risks.
4. Investment Potential: The proposed business has realistic potential for investment.
5. Financial Strength: Does the team fully understand the financial requirements of the proposed business.  Do they understand the financial needs two or three years out?  Is there a need to raise funds?
6. Employment: The company must employ five full time people or FTE within three years.
7. Proof of Need: The team must demonstrate that it needs financing to proceed.
8. Defensible Business Strategy: Is the plan fundable? Are cash requirements articulated?
9. Presentation: The team presented the plan in a prepared, logical, and persuasive manner.
10. Bonus Points:  This enables you to have flexibility in terms of looking at the plan overall.