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Best Practices LinkedIn

Being a presence on social media is pretty much a given for businesses in todays fast-paced digital economy. But what social media platforms and how do you make the most of the social media that you do use?  Well, if you are a professional who wants to connect with other professionals, you will want to get your company, brand and personal page up and running on LinkedIn as soon as possible.

According to Moz Online,  LinkedIn is the world’s largest professional social network. It connects colleagues with each other and businesses with current and potential employees, all while enabling community development and content sharing. LinkedIn’s potential lies in its power to build authority, establish thought leadership, and cultivate a robust network. Join us for a peek behind the curtain to see if LinkedIn is a match for your business. Here are a few suggestions of how to optimize your business on LinkedIn. 

  • Complete your profile, both personal and professional, as fully as you can. Use

    keyword-rich descriptions that are easily searchable.

  • Constantly build your LinkedIn network. The more people you are connected to in LinkedIn, the more likely you’ll be able to find someone you know who is connected to someone with whom you’d like to be introduced.

  • Build your company page. Along with those key words use images that show off your company and the services or products you offer. 

  • Participate in Industry Groups. Find some active, quality groups within your industry and start participating by joining conversations, answering questions, being helpful, sharing interesting third-party articles.

  • Solicit recommendations for your products that can read like testimonials and give your company a positive image.

  • Establish yourself as a leader by publishing articles and content that is seen as useful and interesting for other people in your industry.

  • Make sure to respond to your posts, reviews, and questions. If a user leaves a product review, thank them. If they have a complaint, address it. Answer questions and offer advice and assistance.

  • Engage your employees. Your employees are your best brand ambassadors, so encourage them to add your company to their LinkedIn profiles.

     

About Mike Sperling

Mike Sperling Bio Mike is the Founder and Director of Sperling Interactive. Mike’s keen eye for photography, extensive technology skills and innovative marketing ideas make Mike a leader in the website design and management field. He is proficient in html, css, php, javascript, MySQL and the Adobe Design Suite. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications. Known as the “media guru”, Mike gathered years of experience before making the leap to start his own business. He graduated from Rochester Institute of Technology with a BFA in Photojournalism and a minor in Mass Communications. When Mike is not meeting with clients or designing new websites he enjoys spending time with his wife, Jodi, daughter Zoey, and son Camden. Mike enjoys hiking, geocaching, traveling, movies, the Baltimore Orioles & Ravens.