Whether you use Powerpoint, Google Slides or another presentation software, having captivating and informative presentations for your clients can mean the difference between making the sale and losing a client. Add some creativity that will captivate your viewers with a clever presentation, images and content that will keep them listening from beginning to end.
- Be Well Versed – One thing that completely turns off an audience is having the presenter read directly from the slides. Know your topic well enough that you do not need to read every word but rather can talk freely and interact with the audience.
- Use Quality Photography – Sharp and custom photography can really make your presentation pop. Use images of your business when possible instead of stock photography. Make the images unique and interesting to look at.
- Choosing Slide Backgrounds – Many presenters go for flashy or eye catching backgrounds but others rely on solid backgrounds that make the content stand out. Either way you choose, make sure your colors are eye pleasing and that bullet points are easily readable in a font that matches the tone of the presentation.
- Be Clear – Make each slide clear and to the point. Use bullets but do not overwhelm your audience with too many points to consider on each slide. Instead break up major topics into smaller ones so that your audience can follow your train of thought.
- Use Humor – Your presentation has an ultimate goal for your company. Using humor to maintain the attention of the audience can help you get to that goal. If your audience is bored they may stop listening. Keep them laughing with personal anecdotes or common situations that your listeners can relate to will keep them on task.
Tick, Tick, Tick. . .
Does your work day slip between your fingers and make you wonder where the time went by the time you reach closing time? If so, you may need to re-think your time management skills. Learning how to manage your time can be difficult and take some time to learn but here are some expert tips that can get you started.
- Maintain a Calendar – Carry your schedule with you at all times. This may mean using an online scheduler and project management tool. Be sure to refer to the calendar regularly throughout the day and keep track of how long regular activities take. This may seem tedious but will give you a better idea of how long certain activities will regularly take. You will then be able to plan your time better in the future.
- Plan Every Morning – Many business leaders emphasize that what keeps them on track all day is a 30 minute review every morning of what the goals are for the day and week, maybe even the month. Having those goals in mind before you start meetings or rushing from activities to activity can keep you focused.
- Know How to Delegate – Having a trusted employee who can handle some of your daily duties can mean you can attend to more important duties. Someone who can field your email and phone calls as well as prioritizing them can help you stay on task all day long.
- Eliminate Distractions – Start paying attention to the number of times someone interrupts you when you’re in the midst of an important task. Eliminate those distractions by closing your door or doing work in a separate area. Or set aside a certain time of day when you are free.
- Start Early – While it might be nice to sleep in or have a lazy coffee, getting an early start is the hallmark of leaders who have time management mastered.
Chances are that if you own a business website, you also have links to social media or at least some presence on one or more of the social media platforms. Facebook, Twitter and LInkedIn are the common choices for many small and medium sized businesses. Have you considered Pinterest? Here are a few compelling statistics that may sway your social media choices.
- Pinterest has 150 million users as of January 23rd of this year. Seventy million of them are in the United States. That is a lot of traffic that could be seeing your products and ideas.
- Millennials use this social media platform as much as Instagram so if your target audience is in the age bracket consider becoming a pinner and poster.
- 87% of Pinners have purchased a product because of Pinterest.
- 93% of active Pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
- What’s unique about this mode of communication compared to most social media websites, is that it reduces the number of steps from discovery to conversion. This means that visitors from Pinterest convert into leads or sales faster than from other social media sources.
- About 95% of the images were either pinned or re-pinned from the web which means you are building valuable links to your site daily.
- The half-life of a pin is 1,600 times longer than a Facebook post.
- The average pinner user spends 14.2 minutes pinning every time they log in.
Convinced? Check it out and see how it can work for your business at PinterestBusiness.
One characteristic of exceptional leadership (that many times is overlooked) is the organization skills of that leader. Sure, we have all had a great boss whose desk is a mess or can’t seem to keep meetings straight, but for every one of those types of leaders there are leaders who have their business lives organized. Here are a few tips for business leaders to maintain organization.
- Planning – There never seems to be enough time in the day for business leaders. That is why planning is a critical part of being organized and taking advantage of every moments to get things done. Many leaders believe that using one calendar for the entire office can help keep things organized. Google Calendar and other online options can keep everyone on the same page and reduce overbooking a day.
- Office Management – Many businesses have a designated person who keeps the office organized. For example, when the copier breaks down or the clients are running late, an employee should be a point person that can keep things running smoothly even in the absence of the owners or management.
- Goals – While it is a great idea to have a planning calendar, often managers and owners can get bogged down by the day-to-day activities and not keep the ultimate goal in mind. Organized business leaders have regular meetings with key members of the team or office staff to check in on goals and see whet the progress is for each goal. Be sure to set both realistic as well as long and short term goals. Prioritize them according to your company’s needs.
- Clean Things Up – At the end of each long work day it is tempting to leave for home and relax with your family. Take an extra ten minutes to tidy your desk and prep for the next day’s meetings or activities. You won’t believe how good it feels to come in the next day with a start on the day already.
Taking a risk in business comes with the territory for small and medium sized business owners, but taking a risk with your company’s assets online can be downright perilous. With news of spyware, hackers, ransomeware and data breaches making the news practically nightly, now is the time to beef up your cyber security. Here are a few tips from Forbes and cyber security experts on ways you can safeguard your business assets.
- Back Up your Data – In the case of something small like a power outage or catastrophic like a major hacking, is your business data backed up regularly? Consider automatic back ups and redundancy plans to make sure your data can be recovered quickly.
- Passwords and Authentication – Require that your employees use strong passwords that are created by a password manager and saved separately. The majority of password managers save and generate strong, random passwords for each of your web accounts. In addition, enable two-factor authentication on any website or system that supports it.
- Maintain Updates – Always update and use the latest versions of software. The latest versions of software have the newest security protections that can save you time and headaches later.
- Cyber Security Training – Train all employees on the security protocols that you will be using in your office and train them for red flags and what to look for. This is a great way to stop a breach while it is happening or catch it before it can do damage.
- Employ the Best Security – If you think that just because you are a small or medium sized business means you are invisible or exempt from security issues, you are wrong. Make sure your IT department is using the best security safeguards possible and maintaining them. Review these programs regularly to see if you need further security or better training for employees.