Become a Member

Monthly Archives: April 2017

Organizational Skills for Leaders

Have you ever gone through your work day putting out the proverbial “fires” only to wonder at closing hour what you accomplished? For many business leaders this lack of focus and sense of always being “behind” could be due to the nature of your industry, or it could have something to do with your organizational skills. Let’s take a look at organizational skills for leaders and see where you fit in or if you need to up your game.

According to LeadershipGeeks Online, “Organization skills are about knowing what you want, and then prioritizing your activities and planning your time around activities that will help you achieve those goals.” Do you have set goals in your office or a mission that drives you or are you constantly multitasking and juggling items? One of the steps to becoming an organized leader is to have a set of goals that are prioritized. Great leaders know what is most important and know how to get to that end goal. 

In addition to having a goal oriented workplace, organization means having a workspace that makes sense. If your desk and office in general looks like a tornado recently rolled through then you have some work to do. Start by developing a system that works for everyone in the office. For example, if there is paperwork that needs to be disseminated then find a common area or a method to do so. When everyone in the office knows how things are done then things tend to work better and more efficiently, instead of taking a half hour to find a file, now you have it handy.

Most professionals who are organized use tools to keep them that way. For example, there are dozens of apps and software out there to keep you organized from a detailed calendar that can be shared with employees to customer relations management tools to keep track of client information and expenses. Figure out what tools may work best for you by using a few for the trial period before making up your mind. Organization can be simple with the right mission, a clean workspace and tools to help you.

Communication: Best Business Practices

Communication is the life of any company whether it is communicating with employees or clients. Business leaders are expected to be able to effectively and clearly communicate with stakeholders, customers and employees. While many business leaders have found their own unique skill of communicating through years of practice, there are some common strategies that they all seem to master. Let’s take a look at the best practices of communicating skills. 

  • Be Clear – If an employee leaves a staff meeting not quite sure what you mean then you are not being clear enough in your speech. When speaking and giving directives to employees give clear and precise points. Many successful business leaders find that being repetitive about goals, work habits, and projects can help employees understand what they need to accomplish.
  • Be Approachable – As a business leader, you want clients, employees and business partners to feel that they can come to you for clarification about an issue without feeling like they are in trouble or bothering you. Be open and understand that clarification can only mean that they are trying to give you what you are asking for.
  • Use Many Communication Formats – While it may seem that everyone is on technology these days, communication should come in all different forms from: emails, inter-office communication, newsletters, phone calls and in-person visits. Different personalities respond better to varying forms of communication.
  • Be Present and Timely – When clients, employees or others need to talk with you, be present with them instead of trying to juggle multiple activities at once. In addition to being present, respond in a timely to questions or issues whether it is via email or in person.
  • Listen and Ask – One of the most important parts of communicating is not talking, but rather listening and asking questions to find out the heart of the matter.

Common Mistakes of Social Media

Social media is fast becoming a cost effective marketing tool that can help increase traffic to your website, give your company brand exposure and convert viewers into consumers. So if you are jumping on the social media bandwagon and don’t quite know what to do, here are a few tips of mistakes to avoid as you navigate the social media world.

  • Failure to Make a Plan – Don’t just start tweeting, posting and pinning without having a plan. Knowing which social media platform is the best for your demographic is a good place to start. In addition your company should plan when and what to post. This may involve doing some serious research about who your target audience is as well what they will find valuable on social media.
  • Failure to Interact – Many companies post on social media without interacting with followers or fans. Don’t miss this opportunity to respond and speak with your audience. Interactions can build valuable relationships so don’t miss out!
  • Posting to No One –  While it is great to have posts scheduled and visible on your page or wall, it is more important to grow your followers. If you are posting with no fans, then you are wasting your time and money.
  • Having Incorrect Info on your Page – Have you updated your company profile lately?  Chances are something has changed on the contact information that could cost you customers.
  • Irregular Postings – Fans and followers tend to be creatures of habit. if they can anticipate when you will post whether it is weekly or daily then they are more likely to check in with your page. Postings should also include content that your readers will find meaningful, useful and valuable.

Email Marketing 101

Email may seem a bit old-fashioned but, for now, email marketing is still around and very effective.  According to experts at CopyBlogger and Constant Contact, the return on investment is amazingly cost effective. With an ROI of around 4,300%, email practically pays for itself and saves a tree or two. Email is a direct line of conversation with your consumers so use it wisely instead of the annoying sales pitches of the last generation of email newsletters. Here are some smart ideas to get you started on the right path of email marketing. 

  • Have  a Strategy – Instead of randomly sending out an email that will be one of millions in a readers “inbox” have a plan. Decide on the frequency of the emails whether it is weekly or monthly. Plan a newsletter that has interesting content and a call to action, possibly with a coupon or coupon to get consumers to act.
  • Use Visuals – We are a society that likes images and graphics. Avoid lengthy content and rather choose visuals that can catch the attention of the reader. Keep in mind that the images, logos and color palette should be in line with your brand. An interactive element such as a video or survey can keep readers on your newsletters longer.
  • Don’t Forget a Call to Action and Contact Info – Many readers scan emails and look for the bottom line so don’t forget your call to action and methods for readers to easily contact you. Calls to action action should include words such as: shop,  buy, click here, look, find out more etc.

 

Writing a Great Press Release

A press release is a short, compelling news story written by a public relations professional or marketer and sent to targeted members of the media. The ultimate goal of a press release is to pique the interest of a journalist or publications enough so they print your company’s news. This means free advertising as well as brand name exposure. These short releases, known as PR, can be a wonderful bonus for companies to be recognized by trade papers, journals or even local newspapers. So what should be put into a press and release and how should it look in order to catch the eye of the intended media? Lets’ take a look at the components of a press release. 

  • Contact Information – Right at the top of the page include your contact information including the name of the company you are writing for and the email/phone number. This is important because anonymous releases are a “no go” in the publication world. Make it easy for each publication to know who you are. Include the data as well so they know the information is current.
  • Be Short and To the Point – No journalist has the time to read lengthy press releases so get to the point in the first sentence. Let the reader know the big news right in the opening and use all pertinent facts, so if they do choose to run with the information they will have the correct facts, names and information. This is a good idea as it is an attention grabbing way by having a strong headline.
  • Give Statistics – Give the reasons why your announcement is important and who it will impact. Many PR firms suggest doing this by giving statistics or percentiles that show off just how important the information is.
  • Use Quotes – Save the journalist time by including a human element.
  • Be Precise – Proofread the release so there are no grammatical mistakes.