What is the single most import thing people can do to increase the website effectiveness?
Leighton O'Connor: Don't be afraid to be creative. Try to stand out, but in an effective way. Zig when the masses are zagging.
Ten Ways to Improve Your Website
Adapted from Leighton O’Connor’s (www.blueSWIRLS.com) presentation.
1. Website Titles- Web Pages have keywords that potential customers use in search engines. 8-12 Words.
2. Text on Pages- Web Site should have readable text which search engine spiders can index. Keywords in text should match keywords in title. GRAPHICS ARE NOT READABLE BY SEARCH ENGINES.
3. Link Popularity- Your website will rank higher the more incoming links you have.
4. Click-Thu Programs- Make a minimum bid on Google to get a sponsored listing. Set a budget and measure results.
5. Signature Files- Add a signature to emails with web address and info about your business.
6. E-Mails- Send monthly newsletters.
7. Traffic Reports- Look and study traffic reports to determine what is working/not working on your website
8. Site Navigation-Make sure the objective of your site is clear to visitors. Make it easy.
9. Public Relations- Send out press releases frequently (once per month) on new products, new staff, new events, etc.. Use an online PR service such as PRwire.com
10. Work A Room- Network! Spread the word about your website with a well designed business card.
www.blueSWIRLS.com is a full service ad agency. Contact them with more questions about how to make your website a more powerful business tool!
